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~isPartOf:"Breaking new ground in theory and practice"
~person:"Ferdinand, Hans-Michael"
~person:"Hagström, Sofia Lena"
~person:"Kilgour, Mark"
~subject:"Communication"
~subject:"Kreativität"
~subject:"Werbewirkung"
~subject:"Werbung"
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Ferdinand, Hans-Michael
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Breaking new ground in theory and practice
Journal of advertising research
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International journal of business and economic sciences applied research : IJBESAR
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Journal of advertising : official publication of the American Academy of Advertising
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Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
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Assessing the quality of self-reported measures and the reliability of empirical findings : exploring creativity differences across worldwide agency creatives and managers
Sasser, Sheila
;
Koslow, Scott
;
Kilgour, Mark
- In:
Breaking new ground in theory and practice
,
(pp. 361-373)
.
2011
Persistent link: https://www.econbiz.de/10009381000
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