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~isPartOf:"British journal of management"
~isPartOf:"Business strategy and the environment"
~isPartOf:"Foreign trade review : quarterly journal of Indian Institute of Foreign Trade"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Mariani, Marcello M."
~person:"Mattila, Anna S."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Digitization"
~subject:"Indien"
~subject:"Persönlichkeitspsychologie"
~subject:"Systematic literature review"
~type_genre:"Article in journal"
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Brand image
Consumer behaviour
Digitization
Indien
Persönlichkeitspsychologie
Systematic literature review
Konsumentenverhalten
41
Relationship marketing
16
Beziehungsmarketing
15
Bibliometrics
15
Bibliometrie
15
Brand management
9
Dienstleistungsqualität
9
Digitalisierung
9
Markenführung
9
Service quality
9
Markenimage
8
Social Web
7
Social web
7
Customer satisfaction
6
Innovation
6
Kundenzufriedenheit
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Virales Marketing
6
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Online-Marketing
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Brand
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Complaint management
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E-commerce
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Einzelhandel
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Electronic Commerce
4
Innovation management
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Innovationsmanagement
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Kundenintegration
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Retail trade
4
Artificial intelligence
3
Branding
3
Consumer behavior
3
Corporate Social Responsibility
3
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55
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Article in journal
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55
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English
Spanish
Author
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Beatty, Sharon E.
Mariani, Marcello M.
Mattila, Anna S.
Paul, Justin
Roy, Sanjit
Laroche, Michel
27
Ko, Eunju
24
Grewal, Dhruv
20
Diamantopoulos, Adamantios
17
Pereira, Vijay
17
Cleveland, Mark
16
Valette-Florence, Pierre
15
Bartikowski, Boris
13
Foroudi, Pantea
13
Roggeveen, Anne L.
13
Chebat, Jean-Charles
12
Filieri, Raffaele
12
Kukar-Kinney, Monika
12
Melewar, T. C.
12
Parida, Vinit
12
Sharma, Piyush
12
Balaji, M. S.
11
Dennis, Charles
11
Gupta, Suraksha
11
Merchant, Altaf
11
Richard, Marie-Odile
11
Septianto, Felix
11
Teng, Lefa
11
Vrontis, Demetris
11
Dhir, Amandeep
10
Dwivedi, Yogesh Kumar
10
Malik, Ashish
10
Oghazi, Pejvak
10
Oppewal, Harmen
10
Seo, Yuri
10
Shukla, Paurav
10
Verhoef, Peter C.
10
Debroy, Bibek
9
Nordfält, Jens
9
Spielmann, Nathalie
9
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British journal of management
Business strategy and the environment
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
Journal of business research : JBR
Journal of retailing
International journal of hospitality management
27
Journal of retailing and consumer services
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Technological forecasting & social change : an international journal
9
The journal of services marketing
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
International journal of contemporary hospitality management
6
Journal of marketing theory and practice
6
Journal of strategic marketing
6
Cornell hospitality quarterly : CQ
5
European management journal
5
International journal of consumer studies
5
Journal of hospitality marketing & management
5
Journal of service management
4
Psychology & marketing
4
The Cornell hospitality quarterly
4
European journal of marketing
3
International journal of market research
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of service research : JSR
3
Asia Pacific journal of marketing and logistics
2
Electronic commerce research
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of revenue and pricing management
2
Journal of service research
2
Journal of travel and tourism marketing
2
Services marketing quarterly
2
Technovation : the international journal of technological innovation, entrepreneurship and technology management
2
The journal of consumer marketing
2
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
European journal of international management : EJIM
1
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ECONIS (ZBW)
55
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55
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date (oldest first)
1
Foreign market entry modes of family firms : a review and research agenda
Jain, Apoorva
;
Thukral, Sonal
;
Paul, Justin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014546972
Saved in:
2
How consumers evaluate movies on online platforms? : investigating the role of consumer engagement and external engagement
Gupta, Samrat
;
Deodhar, Swanand J.
;
Tiwari, Amit Anand
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549697
Saved in:
3
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
4
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
5
Artificial intelligence empowered conversational agents : a systematic literature review and research agenda
Mariani, Marcello M.
;
Hashemi, Novin
;
Wirtz, Jochen
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014288858
Saved in:
6
Brexit or brand it? : the effects of attitude towards brexit and reshored brands on consumer purchase intention
Dey, Bidit Lal
;
Sharifah Faridah Syed Alwi
;
Babu, …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1215-1237
Persistent link: https://www.econbiz.de/10014336272
Saved in:
7
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
8
Digital entrepreneurship research : a systematic review
Paul, Justin
;
Alhassan, Ibrahim
;
Binsaif, Nasser
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013534228
Saved in:
9
Factors affecting green purchase behavior : a systematic literature review
Sharma, Kavita
;
Aswal, Chandni
;
Paul, Justin
- In:
Business strategy and the environment
32
(
2023
)
4
,
pp. 2078-2092
Persistent link: https://www.econbiz.de/10014328869
Saved in:
10
Is digital transformation threatened? : a systematic literature review of the factors influencing firms' digital transformation and internationalization
Feliciano-Cestero, María M.
;
Ameen, Nisreen
;
Kotabe, …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014229164
Saved in:
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