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~isPartOf:"British journal of management"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of Business Research"
~isPartOf:"Research paper series / Aston Business School Research Institute"
~language:"eng"
~person:"Diamantopoulos, Adamantios"
~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
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Advertising effects
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Brand image
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Designation of origin
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Diamantopoulos, Adamantios
Florack, Arnd
1
Fuchs, Christoph
1
Halkias, Georgios
1
Palcu, Johanna
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British journal of management
European journal of marketing : EJM
Journal of Business Research
Research paper series / Aston Business School Research Institute
Journal of business research : JBR
2
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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ECONIS (ZBW)
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Eyes wide shut? : understanding and managing consumers’ visual processing of country-of-origin cues
Halkias, Georgios
;
Florack, Arnd
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
3
,
pp. 1432-1446
Persistent link: https://www.econbiz.de/10013331130
Saved in:
2
Evaluating the effectiveness of brand-positioning strategies from a consumer perspective
Fuchs, Christoph
;
Diamantopoulos, Adamantios
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1763-1786
Persistent link: https://www.econbiz.de/10008773203
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