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~isPartOf:"British journal of management"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of strategic marketing"
~subject:"Advertising effects"
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Advertising effects
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Brand image
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Diamantopoulos, Adamantios
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British journal of management
European journal of marketing : EJM
Journal of strategic marketing
Journal of business research : JBR
2
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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ECONIS (ZBW)
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Eyes wide shut? : understanding and managing consumers’ visual processing of country-of-origin cues
Halkias, Georgios
;
Florack, Arnd
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
3
,
pp. 1432-1446
Persistent link: https://www.econbiz.de/10013331130
Saved in:
2
Evaluating the effectiveness of brand-positioning strategies from a consumer perspective
Fuchs, Christoph
;
Diamantopoulos, Adamantios
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1763-1786
Persistent link: https://www.econbiz.de/10008773203
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