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~isPartOf:"British journal of management"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of strategic marketing"
~subject:"Brand management"
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Brand management
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Advertising effects
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Diamantopoulos, Adamantios
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Egger, Martin
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Fuchs, Christoph
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Gidaković, Petar
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British journal of management
European journal of marketing : EJM
Journal of strategic marketing
Journal of business research : JBR
7
Journal of international marketing
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Journal of the Academy of Marketing Science
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ERIM report series research in management
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Harvard-Business-Manager : das Wissen der Besten
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
Saved in:
2
Evaluating the effectiveness of brand-positioning strategies from a consumer perspective
Fuchs, Christoph
;
Diamantopoulos, Adamantios
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1763-1786
Persistent link: https://www.econbiz.de/10008773203
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