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~isPartOf:"British journal of management"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of the Academy of Marketing Science"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"msa"
~person:"Diamantopoulos, Adamantios"
~subject:"Brand loyalty"
~subject:"Consumer behaviour"
~subject:"Global brands"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~subject:"Wahrnehmung"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand loyalty
Consumer behaviour
Global brands
Internet marketing
Lieferkette
SME
Wahrnehmung
Konsumentenverhalten
5
Brand management
4
Markenführung
4
Brand
3
Brand image
3
Designation of origin
3
Herkunftsbezeichnung
3
Markenartikel
3
Markenimage
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International marketing
2
Internationales Marketing
2
Market research
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Marktforschung
2
Perceived brand globalness
2
Advertising effects
1
BDM lottery
1
Brand extension
1
Brand extension success
1
Brand origin image
1
Brand origin-extension fit
1
Competence
1
Construct measurement
1
Erfolgsfaktor
1
Gambling
1
Glücksspiel
1
Innovation
1
Innovation management
1
Innovationsmanagement
1
Kaufentscheidung
1
Markentransfer
1
Measurement
1
Messung
1
Monte Carlo simulation
1
Monte-Carlo-Simulation
1
Occupational qualification
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Perception
1
Product management
1
Produktmanagement
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Diamantopoulos, Adamantios
Grewal, Dhruv
11
Verhoef, Peter C.
10
Gijsbrechts, Els
9
Warlop, Luk
9
Homburg, Christian
8
Kumar, V.
8
Bagozzi, Richard P.
7
Bijmolt, Tammo H. A.
7
Dekimpe, Marnik G.
7
Hennig-Thurau, Thorsten
7
Pauwels, Koen
7
Skiera, Bernd
7
Clement, Michel
6
Hagtvedt, Henrik
6
Hoyer, Wayne D.
6
Ruyter, Ko de
6
Keh, Hean Tat
5
Kukar-Kinney, Monika
5
Lehmann, Donald R.
5
Neslin, Scott A.
5
Verlegh, Peeter
5
Bleier, Alexander
4
Blut, Markus
4
Burton, Scot
4
Haan, Evert de
4
Hamilton, Rebecca W.
4
Kamakura, Wagner A.
4
Lilien, Gary L.
4
Natter, Martin
4
Noble, Stephanie M.
4
Palmatier, Robert W.
4
Schweidel, David A.
4
Sesé, F. Javier
4
Srinivasan, Shuba
4
Abou Nabout, Nadia
3
Alavi, Sascha
3
Arunachalam, S.
3
Backhaus, Klaus
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Brasel, S. Adam
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British journal of management
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of the Academy of Marketing Science
Journal of business research : JBR
14
Journal of international marketing
11
International marketing review
4
British journal of management : BJM
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
European journal of marketing : EJM
1
Journal of global marketing
1
Journal of service research : JSR
1
Management international review : mir ; journal of international business
1
The journal of product & brand management
1
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ECONIS (ZBW)
5
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5
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1
Eyes wide shut? : understanding and managing consumers’ visual processing of country-of-origin cues
Halkias, Georgios
;
Florack, Arnd
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
3
,
pp. 1432-1446
Persistent link: https://www.econbiz.de/10013331130
Saved in:
2
The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
Saved in:
3
Universal dimensions of individuals' perception : revisiting the operationalization of warmth and competence with a mixed-method approach
Halkias, Georgios
;
Diamantopoulos, Adamantios
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 714-736
Persistent link: https://www.econbiz.de/10012494712
Saved in:
4
The impact of perceived brand globalness on consumers' willingness to pay
Davvetas, Vasileios
;
Sichtmann, Christina
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
Saved in:
5
The impact of perceived brand globalness, brand origin image, and brand origin-extension fit on brand extension success
Sichtmann, Christina
;
Diamantopoulos, Adamantios
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
Saved in:
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