Universal dimensions of individuals' perception : revisiting the operationalization of warmth and competence with a mixed-method approach
Year of publication: |
2020
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Authors: | Halkias, Georgios ; Diamantopoulos, Adamantios |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 37.2020, 4, p. 714-736
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Subject: | Competence | Construct measurement | Stereotype content model | Warmth | Qualifikation | Occupational qualification | Konsumentenverhalten | Consumer behaviour |
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