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~isPartOf:"British journal of management"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"msa"
~person:"Diamantopoulos, Adamantios"
~person:"Haan, Evert de"
~person:"Lilien, Gary L."
~person:"Nguyen, Hang T."
~subject:"Brand loyalty"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand loyalty
Consumer behaviour
Internet marketing
Lieferkette
SME
Konsumentenverhalten
12
Brand management
6
Markenführung
6
Brand image
5
Markenimage
5
Online-Marketing
5
Brand
4
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4
Advertising effects
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Beziehungsmarketing
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Brand attachment theory
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Diamantopoulos, Adamantios
Haan, Evert de
Lilien, Gary L.
Nguyen, Hang T.
Gijsbrechts, Els
9
Warlop, Luk
9
Skiera, Bernd
7
Verhoef, Peter C.
7
Pauwels, Koen
6
Bijmolt, Tammo H. A.
5
Clement, Michel
5
Neslin, Scott A.
5
Dekimpe, Marnik G.
4
Natter, Martin
4
Abou Nabout, Nadia
3
Chan, Eugene Y.
3
Gedenk, Karen
3
Geuens, Maggie
3
Grinstein, Amir
3
Hennig-Thurau, Thorsten
3
Homburg, Christian
3
Kamakura, Wagner A.
3
Keh, Hean Tat
3
Lehmann, Donald R.
3
Marchand, André
3
Prasad, Ashutosh
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Sattler, Henrik
3
Schweidel, David A.
3
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3
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2
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2
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2
Budhwar, Pawan S.
2
Campo, Katia
2
Chark, Robin
2
Chen, Yuxin
2
Choi, Jungsil
2
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2
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British journal of management
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
14
Journal of international marketing
11
International marketing review
4
British journal of management : BJM
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of the Academy of Marketing Science
2
Energy policy : the international journal of the political, economic, planning, environmental and social aspects of energy
1
European journal of marketing : EJM
1
Journal of global marketing
1
Journal of interactive marketing
1
Journal of marketing
1
Journal of retailing
1
Journal of service research : JSR
1
MSI reports : working paper series
1
Management international review : mir ; journal of international business
1
Review of marketing research
1
The journal of product & brand management
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The journal of supply chain management : a global review of purchasing and supply
1
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ECONIS (ZBW)
14
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1
Eyes wide shut? : understanding and managing consumers’ visual processing of country-of-origin cues
Halkias, Georgios
;
Florack, Arnd
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
3
,
pp. 1432-1446
Persistent link: https://www.econbiz.de/10013331130
Saved in:
2
The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
Saved in:
3
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
4
IJRM special section introduction : EMAC distinguished marketing scholar papers
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012288639
Saved in:
5
Universal dimensions of individuals' perception : revisiting the operationalization of warmth and competence with a mixed-method approach
Halkias, Georgios
;
Diamantopoulos, Adamantios
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 714-736
Persistent link: https://www.econbiz.de/10012494712
Saved in:
6
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
7
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
8
Targeting online display ads : choosing their frequency and spacing
Försch, Steffen
;
Haan, Evert de
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 661-672
Persistent link: https://www.econbiz.de/10011956611
Saved in:
9
The B2B knowledge gap
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 543-556
Persistent link: https://www.econbiz.de/10011596969
Saved in:
10
The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework
Haan, Evert de
;
Wiesel, Thorsten
;
Pauwels, Koen
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 491-507
Persistent link: https://www.econbiz.de/10011596856
Saved in:
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