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~isPartOf:"British journal of management"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"msa"
~person:"Diamantopoulos, Adamantios"
~subject:"Brand loyalty"
~subject:"Consumer behaviour"
~subject:"Global brands"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~subject:"Wahrnehmung"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Textbook"
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Brand loyalty
Consumer behaviour
Global brands
Internet marketing
Lieferkette
SME
Wahrnehmung
Konsumentenverhalten
4
Brand
2
Brand image
2
Brand management
2
Designation of origin
2
Herkunftsbezeichnung
2
Markenartikel
2
Markenführung
2
Markenimage
2
Advertising effects
1
BDM lottery
1
Competence
1
Construct measurement
1
Gambling
1
Glücksspiel
1
International marketing
1
Internationales Marketing
1
Kaufentscheidung
1
Market research
1
Marktforschung
1
Occupational qualification
1
Perceived brand globalness
1
Perception
1
Purchase decision
1
Qualifikation
1
Romania
1
Rumänien
1
Schweden
1
Schweiz
1
Stereotype content model
1
Sweden
1
Switzerland
1
Visual perception
1
Visuelle Wahrnehmung
1
Warmth
1
Werbewirkung
1
Willingness to pay
1
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Article in journal
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Bulgarian
German
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Diamantopoulos, Adamantios
Gijsbrechts, Els
9
Warlop, Luk
9
Skiera, Bernd
7
Verhoef, Peter C.
7
Pauwels, Koen
6
Bijmolt, Tammo H. A.
5
Clement, Michel
5
Neslin, Scott A.
5
Dekimpe, Marnik G.
4
Lilien, Gary L.
4
Natter, Martin
4
Abou Nabout, Nadia
3
Chan, Eugene Y.
3
Gedenk, Karen
3
Geuens, Maggie
3
Grinstein, Amir
3
Haan, Evert de
3
Hennig-Thurau, Thorsten
3
Homburg, Christian
3
Kamakura, Wagner A.
3
Keh, Hean Tat
3
Lalwani, Ashok K.
3
Lehmann, Donald R.
3
Marchand, André
3
Nguyen, Hang T.
3
Prasad, Ashutosh
3
Sattler, Henrik
3
Schweidel, David A.
3
Srinivasan, Shuba
3
Yildirim, Gokhan
3
Ailawadi, Kusum L.
2
Bagozzi, Richard P.
2
Bleier, Alexander
2
Budhwar, Pawan S.
2
Campo, Katia
2
Carvalho, Sergio W.
2
Chark, Robin
2
Chen, Yuxin
2
Choi, Jungsil
2
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British journal of management
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
14
Journal of international marketing
11
International marketing review
4
British journal of management : BJM
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
European journal of marketing : EJM
1
Journal of global marketing
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
Management international review : mir ; journal of international business
1
The journal of product & brand management
1
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ECONIS (ZBW)
4
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1
Eyes wide shut? : understanding and managing consumers’ visual processing of country-of-origin cues
Halkias, Georgios
;
Florack, Arnd
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
3
,
pp. 1432-1446
Persistent link: https://www.econbiz.de/10013331130
Saved in:
2
The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
Saved in:
3
Universal dimensions of individuals' perception : revisiting the operationalization of warmth and competence with a mixed-method approach
Halkias, Georgios
;
Diamantopoulos, Adamantios
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 714-736
Persistent link: https://www.econbiz.de/10012494712
Saved in:
4
The impact of perceived brand globalness on consumers' willingness to pay
Davvetas, Vasileios
;
Sichtmann, Christina
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
Saved in:
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