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~isPartOf:"British journal of management"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Bijmolt, Tammo H. A."
~person:"Diamantopoulos, Adamantios"
~person:"Neslin, Scott A."
~person:"Nguyen, Hang T."
~subject:"Brand loyalty"
~subject:"Conditional rebates"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand loyalty
Conditional rebates
Consumer behaviour
Internet marketing
Lieferkette
SME
Konsumentenverhalten
16
Beziehungsmarketing
8
Relationship marketing
8
Brand management
6
Markenführung
6
Brand
4
Brand image
4
E-commerce
4
Einzelhandel
4
Electronic Commerce
4
Markenartikel
4
Markenimage
4
Retail trade
4
Meta-Analyse
3
Meta-analysis
3
Advertising
2
Advertising effects
2
Brand equity
2
Brand strategy
2
Business model
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer relationship management
2
Designation of origin
2
Digitalisierung
2
Digitization
2
Distribution channel
2
Geschäftsmodell
2
Herkunftsbezeichnung
2
Innovation diffusion
2
Innovationsdiffusion
2
International marketing
2
Internationales Marketing
2
Kundenbindungsprogramm
2
Loyalty program
2
Marketing management
2
Marketingmanagement
2
Online retailing
2
Online-Handel
2
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Undetermined
10
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2
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Article
17
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Article in journal
Handbook
Konferenzbeitrag
Textbook
Aufsatz in Zeitschrift
17
Language
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English
17
Author
All
Bijmolt, Tammo H. A.
Diamantopoulos, Adamantios
Neslin, Scott A.
Nguyen, Hang T.
Gijsbrechts, Els
9
Warlop, Luk
9
Verhoef, Peter C.
7
Pauwels, Koen
6
Clement, Michel
5
Skiera, Bernd
5
Dekimpe, Marnik G.
4
Lilien, Gary L.
4
Natter, Martin
4
Chan, Eugene Y.
3
Gedenk, Karen
3
Geuens, Maggie
3
Grinstein, Amir
3
Haan, Evert de
3
Hennig-Thurau, Thorsten
3
Homburg, Christian
3
Kamakura, Wagner A.
3
Keh, Hean Tat
3
Lehmann, Donald R.
3
Marchand, André
3
Prasad, Ashutosh
3
Sattler, Henrik
3
Schweidel, David A.
3
Srinivasan, Shuba
3
Yildirim, Gokhan
3
Abou Nabout, Nadia
2
Ailawadi, Kusum L.
2
Bagozzi, Richard P.
2
Budhwar, Pawan S.
2
Campo, Katia
2
Chark, Robin
2
Choi, Jungsil
2
Cornelissen, Gert
2
Cornelißen, Markus
2
De Angelis, Matteo
2
Deleersnyder, Barbara
2
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British journal of management
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
16
Journal of international marketing
11
Journal of retailing
6
Journal of marketing
5
Journal of marketing research : JMR
5
International marketing review
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
European journal of marketing : EJM
3
Journal of the Academy of Marketing Science
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
British journal of management : BJM
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
MSI reports : working paper series
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Foundations and trends in marketing : FTMKT
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of electronic commerce : IJEC
1
International journal of management reviews : IJMR
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of electronic commerce research : JECR
1
Journal of global marketing
1
Journal of marketing research
1
Journal of media business studies
1
Journal of service research : JSR
1
Management international review : mir ; journal of international business
1
Marketing letters : a journal of research in marketing
1
The journal of product & brand management
1
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Source
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ECONIS (ZBW)
17
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17
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date (oldest first)
1
Drivers of consumer adoption of e-commerce : a meta-analysis
Zerbini, Cristina
;
Bijmolt, Tammo H. A.
;
Maestripieri, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1186-1208
Persistent link: https://www.econbiz.de/10013471082
Saved in:
2
Eyes wide shut? : understanding and managing consumers’ visual processing of country-of-origin cues
Halkias, Georgios
;
Florack, Arnd
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
3
,
pp. 1432-1446
Persistent link: https://www.econbiz.de/10013331130
Saved in:
3
The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
Saved in:
4
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
5
Universal dimensions of individuals' perception : revisiting the operationalization of warmth and competence with a mixed-method approach
Halkias, Georgios
;
Diamantopoulos, Adamantios
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 714-736
Persistent link: https://www.econbiz.de/10012494712
Saved in:
6
Engaging the unengaged customer : the value of a retailer mobile app
Heerde, Harald J. van
;
Dinner, Isaac M.
;
Neslin, Scott A.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 420-438
Persistent link: https://www.econbiz.de/10012134263
Saved in:
7
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
8
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
9
Friends with benefits : behavioral and fMRI studies on the effect of friendship reminders on self-control for compulsive and non-compulsive buyers
Vries, Eline L. E. de
;
Fennis, Bob Michaël
;
Bijmolt, …
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 336-358
Persistent link: https://www.econbiz.de/10011882570
Saved in:
10
The impact of instant reward programs and bonus premiums on consumer purchase behavior
Minnema, Alec
;
Bijmolt, Tammo H. A.
;
Non, Mariëlle
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 194-211
Persistent link: https://www.econbiz.de/10011671966
Saved in:
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