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~isPartOf:"British journal of management : BJM"
~isPartOf:"Journal of advertising research"
~isPartOf:"The marketing review"
~language:"eng"
~person:"Koslow, Scott"
~subject:"Advertising effects"
~subject:"Kreativität"
~subject:"Werbeplanung"
~subject:"Werbewirkung"
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Advertising effects
Kreativität
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Koslow, Scott
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British journal of management : BJM
Journal of advertising research
The marketing review
Journal of advertising : official publication of the American Academy of Advertising
3
Breaking new ground in theory and practice
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Journal of advertising
1
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ECONIS (ZBW)
3
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1
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
2
Drivers of creativity within advertising agencies : how structural configuration can affect and improve creative development
O'Connor, Huw
;
Kilgour, Mark
;
Koslow, Scott
;
Sasser, Sheila
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 202-217
Persistent link: https://www.econbiz.de/10011884993
Saved in:
3
Matching creative agencies with results-driven marketers : do clients really need highly creative advertising?
Sasser, Sheila Lucy
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 297-312
Persistent link: https://www.econbiz.de/10010199587
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