Drivers of creativity within advertising agencies : how structural configuration can affect and improve creative development
Huw O'Connor, Mark Kilgour, Scott Koslow, Sheila Sasser
| Year of publication: |
June 2018
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|---|---|
| Authors: | O'Connor, Huw ; Kilgour, Mark ; Koslow, Scott ; Sasser, Sheila |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 58.2018, 2, p. 202-217
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| Subject: | Werbewirtschaft | Advertising industry | Kreativität | Creativity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2017-015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011884993