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~isPartOf:"British journal of management : BJM"
~isPartOf:"Journal of advertising research"
~isPartOf:"The marketing review"
~language:"eng"
~person:"Liljedal, Karina T."
~subject:"Advertising effects"
~subject:"Kreativität"
~subject:"Werbewirkung"
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Liljedal, Karina T.
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British journal of management : BJM
Journal of advertising research
The marketing review
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Why casting older female models is good for advertising : the positive effects of challenging the underrepresentation of older women in ads
Berg, Hanna
;
Liljedal, Karina T.
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10014283824
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