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~isPartOf:"British journal of management : BJM"
~isPartOf:"Journal of advertising research"
~isPartOf:"The marketing review"
~language:"eng"
~subject:"Advertising effects"
~subject:"Werbeplanung"
~subject:"Werbewirkung"
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Advertising effects
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Kilgour, Mark
2
Koslow, Scott
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Berthon, Pierre R.
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Bian, Xuemei
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British journal of management : BJM
Journal of advertising research
The marketing review
A master class in brand planning : the timeless works of Stephen King
14
Journal of advertising : official publication of the American Academy of Advertising
5
International journal of advertising : the quarterly review of marketing communications
2
International journal of electronic commerce : IJEC
2
A.E. Res.
1
Advertising in developing and emerging countries : the economic, political and social context
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Advertising, promotion, and new media
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Asia Pacific business review
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CESifo working papers
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CORE discussion paper : DP
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Central European business review : CEBR
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Economies et sociétés ; 47,3/4
1
European journal of marketing : EJM
1
European research studies
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Harvard Business School Research Paper Series # 15-093
1
Human relations
1
IIMS journal of management science
1
Information systems research : ISR
1
International journal of industrial organization
1
International journal of internet marketing and advertising : IJIMA
1
International marketing ; Vol. 2
1
Journal of marketing
1
Journal of marketing and consumer behaviour in emerging markets
1
Journal of marketing communications
1
Journal of marketing management : MM
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Journal of marketing research : JMR
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Journal of marketing theory and practice
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Journal of promotion management : JPM
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Journal of the Academy of Marketing Science
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Markenbrand
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
1
Routledge studies in international business and the world economy
1
Simon Business School working paper
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Série des documents de travail / Centre de Recherche en Économie et Statistique
1
The Sage handbook of advertising
1
The advertising handbook
1
The silver market phenomenon : business opportunities in an era of demographic change
1
The silver market phenomenon : marketing and innovation in the aging society
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ECONIS (ZBW)
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1
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
2
Why casting older female models is good for advertising : the positive effects of challenging the underrepresentation of older women in ads
Berg, Hanna
;
Liljedal, Karina T.
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10014283824
Saved in:
3
Practitioner research for unpaid product placement issues : literature review and directions for future research
Morikawa, Miyuki
;
Hosoda, Takamichi
- In:
The marketing review
15
(
2015
)
3
,
pp. 361-381
Persistent link: https://www.econbiz.de/10011438104
Saved in:
4
Why marketers should be more transparent with the ad agencies they hire : media planners say their relationships with clients suffer from gaps in marketers' information
Heo, Jun
;
Sutherland, John C.
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 380-389
Persistent link: https://www.econbiz.de/10011429022
Saved in:
5
Agency-generated research of consumer-generated content : the risks, best practices, and ethics
Dickinson-Delaporte, Sonia
;
Kerr, Gayle
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 469-478
Persistent link: https://www.econbiz.de/10010481162
Saved in:
6
How corporate culture drive advertising and promotion budgets : best practices combine heuristics and algorithmic tools
West, Douglas C.
;
Ford, John B.
;
Farris, Paul W.
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 149-162
Persistent link: https://www.econbiz.de/10010383787
Saved in:
7
Practitioner views of comparative advertising : how practices have changed in two decades
Beard, Fred K.
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 313-323
Persistent link: https://www.econbiz.de/10010199585
Saved in:
8
Matching creative agencies with results-driven marketers : do clients really need highly creative advertising?
Sasser, Sheila Lucy
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 297-312
Persistent link: https://www.econbiz.de/10010199587
Saved in:
9
Partnering for growth in emerging markets : why advertising agencies need to lead, not follow
Craig, C. S.
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 361-362
Persistent link: https://www.econbiz.de/10010245584
Saved in:
10
Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
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