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~isPartOf:"British journal of management : BJM"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Marketing communications"
~subject:"Product information"
~subject:"Taiwan"
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Marketing communications
Product information
Taiwan
Produktinformation
7
Consumer behaviour
4
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4
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3
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Teng, Ching-i
2
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Broilo, Patricia Liebesny
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Chang, Chung-chau
1
Espartel, Lélis Balestrin
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Hsieh, Pin-chun
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Huang, Li-shia
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Lin, Tom M. Y.
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McDowell, Danielle
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1
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British journal of management : BJM
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
23
Psychology & marketing
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
14
Journal of consumer behaviour : an international research review
13
Food policy : economics planning and politics of food and agriculture
12
Information systems research : ISR
12
International journal of consumer studies
12
Working paper / National Bureau of Economic Research, Inc.
11
Journal of marketing research : JMR
10
Journal of retailing and consumer services
10
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Journal of food products marketing
9
Journal of retailing
9
Journal of the Academy of Marketing Science
9
NBER working paper series
9
Management science : journal of the Institute for Operations Research and the Management Sciences
8
NBER Working Paper
8
International journal of hospitality management
7
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
7
Journal of institutional and theoretical economics : JITE
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Marketing letters : a journal of research in marketing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of internet commerce
6
Journal of marketing communications
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
ERIM report series research in management
5
German journal of agricultural economics : GJAE
5
Journal of economic psychology : research in economic psychology and behavioral economics
5
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
5
Journal of marketing management : MM
5
The international review of retail, distribution and consumer research
5
The journal of consumer marketing
5
Asia Pacific journal of marketing and logistics
4
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
4
European journal of marketing : EJM
4
Information systems for economics in transition : papers presented at the International Conference ISET-IC, March 4 - 7, 1996, Ghaziabad, India
4
International journal of electronic commerce : IJEC
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
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ECONIS (ZBW)
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1
Imagery evoking visual and verbal information presentations in mobile commerce : the roles of augmented reality and product review
Yoo, Jungmin
;
Kim, Jung-Hwan
;
Kim, Minjeong
;
Park, Minjung
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10014521168
Saved in:
2
Pre-purchase information search : too many sources to choose
Broilo, Patricia Liebesny
;
Espartel, Lélis Balestrin
; …
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 193-211
Persistent link: https://www.econbiz.de/10011567073
Saved in:
3
The effects of visual information in eWOM communication
Lin, Tom M. Y.
;
Lu, Kuan-yi
;
Wu, Jia-jhou
- In:
Journal of research in interactive marketing : …
6
(
2012
)
1
,
pp. 7-26
Persistent link: https://www.econbiz.de/10009571582
Saved in:
4
Consumer perceptions of online consumer product and service reviews : focusing on information processing confidence and susceptibility to peer influence
Lee, Hyun-hwa
;
Ma, Yoon Jin
- In:
Journal of research in interactive marketing : …
6
(
2012
)
2
,
pp. 110-132
Persistent link: https://www.econbiz.de/10009630758
Saved in:
5
Measuring intangible effects of m-coupon campaigns on non-redeemers
Banerjee, Syagnik
;
Poddar, Amit
;
Yancey, Scott
; …
- In:
Journal of research in interactive marketing : …
5
(
2011
)
4
,
pp. 258-275
Persistent link: https://www.econbiz.de/10009486392
Saved in:
6
How to use technical terms in ads? : an FCB grid perspective
Teng, Ching-i
;
Huang, Li-shia
;
Hsieh, Pin-chun
- In:
British journal of management : BJM
21
(
2010
)
4
,
pp. 1044-1056
Persistent link: https://www.econbiz.de/10008759342
Saved in:
7
Partial comparative messages in competition
Teng, Ching-i
;
Chang, Chung-chau
;
Lai, Jeng-yu
- In:
British journal of management : BJM
20
(
2009
)
2
,
pp. 158-171
Persistent link: https://www.econbiz.de/10003855990
Saved in:
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