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~isPartOf:"British journal of management : BJM"
~isPartOf:"The marketing review"
~language:"eng"
~subject:"Advertising effects"
~subject:"Kreativität"
~subject:"Werbeplanung"
~subject:"Werbewirkung"
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Advertising effects
Kreativität
Werbeplanung
Werbewirkung
Advertising industry
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Werbewirtschaft
4
Advertising
2
Werbung
2
Advertising agencies
1
Agency theory
1
Animation
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Arbeitsgruppe
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Australia
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Australien
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Bibliometrics
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Brands
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Chemistry meetings
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Client/ad agency relationships
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Erwerbsverlauf
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Filmwirtschaft
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Learning process
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Marketing communication
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Marketing management
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Marketingmanagement
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Pitch
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Prinzipal-Agent-Theorie
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Product Placement
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Product life cycle
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Product placement
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Bian, Xuemei
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Cuomo, Maria Teresa
1
Hosoda, Takamichi
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Kitchen, Philip
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McLeod, Charlotte
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Morikawa, Miyuki
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British journal of management : BJM
The marketing review
A master class in brand planning : the timeless works of Stephen King
14
Journal of advertising research
14
Journal of advertising : official publication of the American Academy of Advertising
10
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising
3
Journal of marketing communications
3
European journal of marketing : EJM
2
Gender in management : an international journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of advertising : the review of marketing communications
2
International journal of electronic commerce : IJEC
2
International journal of management practice : IJMP
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of promotion management : JPM
2
The Sage handbook of advertising
2
A.E. Res.
1
Advancing research on projects and temporary organizations
1
Advertising in developing and emerging countries : the economic, political and social context
1
Advertising, promotion, and new media
1
American journal of business : applying research to practice ; AJB
1
Asia Pacific business review
1
Australasian marketing journal
1
Breaking new ground in theory and practice
1
Business research
1
CESifo working papers
1
CORE discussion paper : DP
1
Central European business review : CEBR
1
Corporate creativity : developing an innovative organization
1
Creative urban milieus : historical perspectives on culture, economy, and the city
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Economies et sociétés ; 47,3/4
1
Employee relations
1
European research studies
1
Harvard Business School Research Paper Series # 15-093
1
Human relations
1
IIMS journal of management science
1
Information systems research : ISR
1
International journal of business and economic sciences applied research : IJBESAR
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ECONIS (ZBW)
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1
Practitioner research for unpaid product placement issues : literature review and directions for future research
Morikawa, Miyuki
;
Hosoda, Takamichi
- In:
The marketing review
15
(
2015
)
3
,
pp. 361-381
Persistent link: https://www.econbiz.de/10011438104
Saved in:
2
Pot noodles, placements and peer regard : creative career trajectories and communities of practice in the British advertising industry
McLeod, Charlotte
;
O'Donohoe, Spephanie
;
Townley, Barbara
- In:
British journal of management : BJM
22
(
2011
)
1
,
pp. 114-131
Persistent link: https://www.econbiz.de/10008909025
Saved in:
3
Advertising self-regulation : clearance processes, effectiveness and future research agenda
Bian, Xuemei
;
Kitchen, Philip
;
Cuomo, Maria Teresa
- In:
The marketing review
11
(
2011
)
4
,
pp. 393-414
Persistent link: https://www.econbiz.de/10009485833
Saved in:
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