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~isPartOf:"Building corporate identity, image and reputation in the digital era"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Internet marketing"
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Building corporate identity, image and reputation in the digital era
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of fashion marketing and management
14
Journal of business research : JBR
7
Journal of retailing and consumer services
7
Journal of global fashion marketing : JGfM
6
Cogent business & management
4
The journal of brand management : an international journal
4
The journal of product & brand management
4
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
International journal of advertising : the review of marketing communications
3
Springer eBook Collection
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Advanced digital marketing strategies in a data-driven era
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Business Analytics
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Electronic commerce research
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European journal of international management : EJIM
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International journal of internet marketing and advertising : IJIMA
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International journal of management practice : IJMP
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Journal of promotion management : innovations in planning and applied research
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Palgrave Studies of Marketing in Emerging Economies
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Qualitative market research : an international journal
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Springer eBooks / Business and Management
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Sustainable Luxury : An International Perspective
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Young consumers : insight and ideas for responsible marketers
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Annals in social responsibility : ASR
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Asia Pacific journal of marketing and logistics
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BTE-Praxiswissen
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Baltic Journal of Economic Studies
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Business & professional ethics journal
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Cases on the resurgence of emerging businesses
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Central European business review : CEBR
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Corporate governance : international journal of business in society
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Digital and social media marketing : a results-driven approach
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E-business : state of the art of ICT based challenges and solutions
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Electronic markets : EM ; the international journal of electronic commerce and business media
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How the digital environment and its user experience effects the customer's perception of luxury brands and co-creation of brand value
Richards-Carpenter, Nastaran Norouzi
;
Grantz, Thimo
- In:
Building corporate identity, image and reputation in …
,
(pp. 487-514)
.
2022
Persistent link: https://www.econbiz.de/10012609421
Saved in:
2
Behavioural intentions in the UK
fashion
industry : the impact of perceived
fashion
innovativeness on
fashion
brand image with the moderating role of social media marketing and lov...
Lari, Helnaz Ahmadi
;
Foroudi, Pantea
;
Imani, Saheb
- In:
Building corporate identity, image and reputation in …
,
(pp. 307-346)
.
2022
Persistent link: https://www.econbiz.de/10012609402
Saved in:
3
Brand public
Arvidsson, Adam
;
Caliandro, Alessandro
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 727-748
Persistent link: https://www.econbiz.de/10011435766
Saved in:
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