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~isPartOf:"Building corporate identity, image and reputation in the digital era"
~type_genre:"Aufsatz im Buch"
~type_genre:"Statistics"
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Brand management
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Fashion
2
Internet marketing
2
Markenführung
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Online-Marketing
2
Bekleidungsindustrie
1
Clothing industry
1
Consumer behaviour
1
Customer integration
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Großbritannien
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Innovation
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Konsumentenverhalten
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Kundenintegration
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Luxury goods
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Luxusgüter
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Perception
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United Kingdom
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Wahrnehmung
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digital branding
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include luxury fashion marketing
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interactive technologies
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multi-sensory brand-experience
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Foroudi, Pantea
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Imani, Saheb
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Lari, Helnaz Ahmadi
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Richards-Carpenter, Nastaran Norouzi
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Building corporate identity, image and reputation in the digital era
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
11
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
10
Fashion marketing
10
Sustainability in fashion : a cradle to upcycle approach
10
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
10
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
9
Analytical modeling research in fashion business
8
Contemporary case studies on fashion production, marketing and operations
8
Fast fashion systems : theories and applications
8
Sustainable Luxury : An International Perspective
7
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
6
Intelligent fashion forecasting systems : models and applications
6
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
6
Sustainable fashion supply chain management : from sourcing to retailing
5
Handbook of Islamic marketing
4
Retail Business : Perspektiven, Strategien, Erfolgsmuster : mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko
4
Technology-driven sustainability : innovation in the fashion supply chain
4
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
4
11 Fallstudien von Handelsunternehmen
3
Innovative quick response programs in logistics and supply chain management
3
Logistics & retail management : emerging issues and new challenges in the retail supply chain
3
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
3
Promoting organizational performance through 5G and agile marketing
3
Sustainable fashion : consumer awareness and education
3
Textiles and clothing sustainability : sustainable fashion and consumption
3
Advanced digital marketing strategies in a data-driven era
2
Aestetics and style in strategy
2
Brand research : [an outcome of the second International Conference on Brand Management]
2
Brands : interdisciplinary perspectives
2
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
2
Creative industries and entrepreneurship : paradigms in transition from a global perspective
2
Detox fashion : case studies
2
Entrepreneurial innovation for securing long-term growth in a short-term economy
2
Faszination Handel : 50 Jahre Saarbrücker Handelsforschung
2
Gender, culture, and consumer behavior
2
Global marketing strategies for the promotion of luxury goods
2
Handbook of research on information management for effective logistics and supply chains
2
International marketing in the fast changing world
2
Marketing in the cyber era : strategies and emerging trends
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How the digital environment and its user experience effects the customer's perception of luxury brands and co-creation of brand value
Richards-Carpenter, Nastaran Norouzi
;
Grantz, Thimo
- In:
Building corporate identity, image and reputation in …
,
(pp. 487-514)
.
2022
Persistent link: https://www.econbiz.de/10012609421
Saved in:
2
Behavioural intentions in the UK
fashion
industry : the impact of perceived
fashion
innovativeness on
fashion
brand image with the moderating role of social media marketing and lov...
Lari, Helnaz Ahmadi
;
Foroudi, Pantea
;
Imani, Saheb
- In:
Building corporate identity, image and reputation in …
,
(pp. 307-346)
.
2022
Persistent link: https://www.econbiz.de/10012609402
Saved in:
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