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~isPartOf:"Business & professional ethics journal"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Brand management"
~subject:"Unternehmensethik"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Mehrbändiges Werk"
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Brand management
Unternehmensethik
Consumer behaviour
2,233
Konsumentenverhalten
2,233
Corporate social responsibility
1,746
Corporate Social Responsibility
1,739
Business ethics
1,647
Ethics
1,106
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1,037
Innovation
900
Firm performance
895
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895
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784
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784
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698
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660
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633
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628
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626
Innovation management
580
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579
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539
Leadership style
539
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528
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523
Markenimage
523
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489
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486
Transnational corporation
486
Entrepreneurship
473
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455
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444
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416
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Melé Carné, Domènec
14
Freeman, R. Edward
11
Kaptein, Muel
11
Ko, Eunju
11
Melewar, T. C.
10
Valentine, Sean
10
Veloutsou, Cleopatra
10
Gupta, Suraksha
9
Lämsä, Anna-Maija
9
Singhapakdi, Anusorn
9
Valette-Florence, Pierre
9
De Chernatony, Leslie
8
Fontrodona, Joan
8
Foroudi, Pantea
8
Vitell, Scott J.
8
Diamantopoulos, Adamantios
7
Merrilees, Bill
7
Buil, Isabel
6
De Cremer, David
6
Filieri, Raffaele
6
Godkin, Lynn
6
Merchant, Altaf
6
Nielsen, Richard P.
6
Schwartz, Mark S.
6
Singh, Jaywant
6
Sirgy, M. Joseph
6
Teng, Lefa
6
Alzola, Miguel
5
Christodoulides, George
5
De George, Richard T.
5
Demuijnck, Geert
5
Dennis, Charles
5
Dierksmeier, Claus
5
Feldt, Taru
5
Giacalone, Robert A.
5
Greenwood, Michelle
5
He, Hongwei
5
Iglesias, Oriol
5
Kim, Kyung Hoon
5
Lee, Dong-jin
5
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Annual International Conference Promoting Business Ethics <19., 2012, Buffalo, NY>
1
European Business Ethics Network
1
IESE Business School
1
International Conference Promoting Business Ethics <16, 2009, Niagara Falls, NY>
1
International Symposium on Ethics, Business and Society Business and Management <15, 2008, Barcelona>
1
International Vincentian Business Ethics Conference <18, 2011, New York, NY>
1
Published in...
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Business & professional ethics journal
Journal of business ethics : JOBE
Journal of business research : JBR
The journal of brand management : an international journal
564
The journal of product & brand management
386
Journal of business ethics : JBE
320
Journal of retailing and consumer services
308
Business ethics quarterly : the journal of the Society for Business Ethics
176
European journal of marketing : EJM
132
International journal of hospitality management
124
Psychology & marketing
122
Industrial marketing management : the international journal for industrial and high-tech firms
120
Marketing intelligence & planning
112
Asia Pacific journal of marketing and logistics
111
Journal of strategic marketing
110
Journal of marketing communications
108
Journal of marketing management : MM
105
Business ethics : a European review
103
Business horizons
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
Cogent business & management
95
The IUP journal of brand management : IJBRM
92
Business & society
83
Journal of marketing
83
Journal of the Academy of Marketing Science
82
Corporate social responsibility and environmental management
77
Journal of fashion marketing and management
76
Journal of promotion management : JPM
74
Journal of promotion management : innovations in planning and applied research
72
Marketing letters : a journal of research in marketing
71
Tourism management : research, policies, practice
71
International journal of advertising : the review of marketing communications
70
International journal of contemporary hospitality management
69
Journal of advertising research
69
Journal of international consumer marketing
69
Journal of global marketing
68
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
67
International journal of internet marketing and advertising : IJIMA
66
Journal of marketing management : JMM ; journal of the Academy of Marketing
64
Asian journal of business ethics : AJBE
62
International marketing review
62
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ECONIS (ZBW)
2,254
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1
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10
of
2,254
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date (oldest first)
1
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
2
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
3
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
4
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
5
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Saved in:
6
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
7
Corporations as imperfect communities : toward a theory of business and human rights
López Latorre, Andrés Felipe
;
Thoene, Ulf
- In:
Business & professional ethics journal
43
(
2024
)
1
,
pp. 83-112
Persistent link: https://www.econbiz.de/10014530060
Saved in:
8
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
9
An empirical examination of brand hate influence on negative consumer behaviors through NeWOM intensity : oes consumer personality matter?
Sameeni, Maleeha Shahid
;
Qadeer, Faisal
;
Ahmad, Wasim
; …
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014547899
Saved in:
10
Ethical leadership and knowledge sharing : a social cognitive approach investigating the role of self-efficacy as a key mechanism
Sun, Ui Young
;
Xu, Haoying
;
Kluemper, Donald H.
; …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014549018
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