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~isPartOf:"Business & society"
~isPartOf:"Cases on branding strategies and product development : successes and pitfalls"
~isPartOf:"Die Kampagnenmacher : die neuen Instrumente und Strategien erfolgreicher Stakeholder-Dialoge"
~isPartOf:"Journal of Islamic marketing"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~person:"Sharma, Pawan Kumar"
~subject:"Brand image"
~subject:"Indien"
~subject:"Marketingmanagement"
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Business & society
Cases on branding strategies and product development : successes and pitfalls
Die Kampagnenmacher : die neuen Instrumente und Strategien erfolgreicher Stakeholder-Dialoge
Journal of Islamic marketing
Young consumers : insight and ideas for responsible marketers
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A case study on pitfalls in branding of Boroline
Padma, R.
;
Sharma, Pawan Kumar
- In:
Cases on branding strategies and product development : …
,
(pp. 239-253)
.
2015
Persistent link: https://www.econbiz.de/10010504638
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