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~isPartOf:"Business & society"
~isPartOf:"Cases on branding strategies and product development : successes and pitfalls"
~isPartOf:"Die Kampagnenmacher : die neuen Instrumente und Strategien erfolgreicher Stakeholder-Dialoge"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Brand image"
~subject:"Indien"
~subject:"Marketingmanagement"
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Business & society
Cases on branding strategies and product development : successes and pitfalls
Die Kampagnenmacher : die neuen Instrumente und Strategien erfolgreicher Stakeholder-Dialoge
Young consumers : insight and ideas for responsible marketers
Journal of international consumer marketing
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CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
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Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
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Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
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Brand hate in the cosmetic industry : drugstore versus luxury make-up brands
Ong, Sharon Xin Ying
;
Vila-Lopez, Natalia
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 109-127
Persistent link: https://www.econbiz.de/10014511530
Saved in:
2
What holds ethical consumers to a cosmetics brand : the body shop case
Chun, Rosa
- In:
Business & society
55
(
2016
)
4
,
pp. 528-549
Persistent link: https://www.econbiz.de/10011458653
Saved in:
3
A case study on pitfalls in branding of Boroline
Padma, R.
;
Sharma, Pawan Kumar
- In:
Cases on branding strategies and product development : …
,
(pp. 239-253)
.
2015
Persistent link: https://www.econbiz.de/10010504638
Saved in:
4
Factors influencing the buying behavior of female consumers with reference to top three brands of make-up cosmetics in Pune City
Srivastava, Mukta
- In:
Cases on branding strategies and product development : …
,
(pp. 194-238)
.
2015
Persistent link: https://www.econbiz.de/10010504639
Saved in:
5
Wenn Mut sich auszahlt : die "Dove Kampagne für wahre Schönheit"
Plehwe, Kerstin
- In:
Die Kampagnenmacher : die neuen Instrumente und …
,
(pp. 239-247)
.
2007
Persistent link: https://www.econbiz.de/10003741420
Saved in:
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