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~isPartOf:"Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021"
~isPartOf:"The Routledge handbook of service research insights and ideas"
~subject:"Brand management"
~subject:"Marketing theory"
~type_genre:"Aufsatz im Buch"
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Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
The Routledge handbook of service research insights and ideas
Customer Experience : Forum Dienstleistungsmanagement
1
Exploring services science : first international conference, IESS 2010, Geneva, Switzerland, February 17 - 19, 2010 ; revised papers
1
Handbook of research on customer engagement
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Handbook of research on retailer-consumer relationship development
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Major theoretical debates and contemporary issues in marketing theory
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Marketing-mix strategies - product strategy and promotion strategy
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Neue Herausforderungen an das Dienstleistungsmarketing
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The SAGE handbook of marketing theory
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Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
2
Service-dominant logic : foundations and applications
Vargo, Stephen L.
;
Koskela-Huotari, Kaisa
;
Vink, Josina
- In:
The Routledge handbook of service research insights and …
,
(pp. 3-23)
.
2020
Persistent link: https://www.econbiz.de/10012238606
Saved in:
3
Service-dominant logic and market innovation
Baker, Jonathan J.
;
Fehrer, Julia
;
Brodie, Roderick J.
- In:
The Routledge handbook of service research insights and …
,
(pp. 24-45)
.
2020
Persistent link: https://www.econbiz.de/10012238608
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