Niedermeier, Andreas; Emberger‐Klein, Agnes; Menrad, Klaus - In: Business Strategy and the Environment 30 (2021) 4, pp. 1823-1838
markets for fast-moving consumer goods. Therefore, this study analyses the factors that can distinguish the different consumer … the other groups. Our results give a deeper insight into the different consumer segments for green fast-moving consumer … goods and facilitate the development of business and marketing strategies in a more targeted way. …