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~isPartOf:"Business analyst : a refereed journal of Shri Ram College of Commerce"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"The journal of product & brand management"
~subject:"Brand image"
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Search: subject_exact:"Brand relationship"
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Brand image
Beziehungsmarketing
47
Brand management
47
Markenführung
47
Relationship marketing
47
Consumer behaviour
46
Konsumentenverhalten
46
Brand loyalty
44
Markentreue
44
Brand
40
Markenartikel
40
Markenimage
36
Customer satisfaction
16
Kundenzufriedenheit
16
Social Web
14
Social web
14
Internet marketing
12
Online-Marketing
12
brand loyalty
9
Confidence
5
Customer integration
5
Kundenintegration
5
Vertrauen
5
Brand relationship
4
Customer retention
4
Kundenbindung
4
Personality psychology
4
Persönlichkeitspsychologie
4
Viral marketing
4
Virales Marketing
4
social media
4
Advertising effects
3
Brand attitude
3
Brand equity
3
Brand identification
3
Brand trust
3
Emotion
3
Mobile communications
3
Mobilkommunikation
3
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36
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Ramakrishnan, Ruchika
3
Guzman, Francisco
2
Vohra, Anupama
2
Amelia, Maria Veronica
1
Amlus, Mohammad Harith
1
Andreini, Daniela
1
Anh Tran Tram Truong
1
Ansari, Azarnoush
1
Behi, Azza Temessek
1
Belaid, Samy
1
Benhabib, Abderrezzak
1
Bergamschi, Mara
1
Bilgihan, Anil
1
Brexendorf, Tim Oliver
1
Chan, Terri H.
1
Chang, Hua
1
Chen, Jiawen
1
Chieng, Fayrene
1
Coelho, Filipe
1
Du, Peng
1
Dwivedi, Yogesh Kumar
1
Eastman, Jacqueline Kilsheimer
1
Fatma, Mobin
1
Faßnacht, Martin
1
Ferreira, Alcina G.
1
Giovanis, Apostolos
1
Guo, Rui
1
Gursimranjit Singh
1
Hepola, Janne
1
Hintikka, Anni
1
Hsieh, Sara H.
1
Jaggi, Shamily
1
Jamshidi, Dariyoush
1
Joseph, Joshy
1
Karjalouto, Heikki
1
Kaufmann, Hans Rüdiger
1
Khan, Imran
1
Kim, Pielah
1
Kingshott, Russel PJ
1
Kiran, Faiqa
1
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Business analyst : a refereed journal of Shri Ram College of Commerce
Industrial marketing management : the international journal for industrial and high-tech firms
International journal of internet marketing and advertising : IJIMA
Journal of promotion management : innovations in planning and applied research
The journal of product & brand management
The journal of brand management : an international journal
20
Journal of retailing and consumer services
19
Journal of business research : JBR
15
Asia Pacific journal of marketing and logistics
10
International journal of hospitality management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Cogent business & management
4
European journal of marketing : EJM
4
Global business review
4
International journal of consumer studies
4
International journal of contemporary hospitality management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of strategic marketing
4
Marketing intelligence & planning
4
Psychology & marketing
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Australasian marketing journal
3
International journal of Indian culture and business management
3
International marketing review
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of global marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing analytics : JMA
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of travel and tourism marketing
3
Marketing theory
3
The IUP journal of brand management : IJBRM
3
The journal of business & industrial marketing
3
The journal of consumer marketing
3
European journal of marketing
2
Future Business Journal
2
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ECONIS (ZBW)
36
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1
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
2
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
3
Avoidance or trash talk : the differential impact of brand identification and brand disidentification on oppositional brand loyalty
Liao, Junyun
;
Guo, Rui
;
Chen, Jiawen
;
Du, Peng
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10014334392
Saved in:
4
When does customization improve brand attitude?
Kim, Pielah
;
Chang, Hua
;
Vaidyanathan, Rajiv
;
Stoel, Leslie
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1233-1247
Persistent link: https://www.econbiz.de/10014485563
Saved in:
5
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
6
Too thin to be cute : the influence of letter height-to-width ratio on consumer perception
Xie, Zhipeng
;
Wang, Tao
;
Zhao, Jing
;
Qin, Huanyu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 789-798
Persistent link: https://www.econbiz.de/10014315447
Saved in:
7
Feeling psychologically close : examining the determinants of branded app engagement
Hsieh, Sara H.
;
Tseng, Timmy H.
;
Lee, Crystal T.
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 566-581
Persistent link: https://www.econbiz.de/10014281355
Saved in:
8
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
9
Evolving brand boundaries and expectations : looking back on brand equity, brand loyalty, and brand image research to move forward
Parris, Denise Linda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
Saved in:
10
Role of corporate social responsibility authenticity in developing perceived brand loyalty : a consumer perceptions paradigm
Safeer, Asif Ali
;
Liu, Hancheng
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 330-342
Persistent link: https://www.econbiz.de/10013552963
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