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~isPartOf:"Business analyst : a refereed journal of Shri Ram College of Commerce"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Kundenzufriedenheit"
~subject:"Marketing management"
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Search: subject_exact:"Markenidentität"
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Kundenzufriedenheit
Marketing management
Brand image
196
Markenimage
196
Consumer behaviour
112
Konsumentenverhalten
112
Brand management
102
Markenführung
102
Tourism marketing
59
Tourismusmarketing
59
Destination management
49
Destinationsmanagement
49
Brand
48
Markenartikel
47
Holiday behaviour
38
Urlaubsverhalten
38
Designation of origin
36
Herkunftsbezeichnung
36
Beziehungsmarketing
28
Relationship marketing
28
destination image
28
Tourism destination
24
Tourismusregion
24
Social Web
22
Social web
22
Fashion
21
Mode
21
Luxury goods
19
Luxusgüter
19
Tourism
19
Tourismus
19
Bekleidung
17
Clothing
17
Customer satisfaction
14
Internet marketing
14
Marketingmanagement
14
Online-Marketing
14
Viral marketing
12
Virales Marketing
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Personality psychology
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28
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Ramakrishnan, Ruchika
3
Vohra, Anupama
2
Affonso, Felipe M.
1
Ailawadi, Kusum L.
1
Argo, Jennifer J.
1
Assaker, Guy
1
Balachander, Subramanian
1
Bang Nguyen Viet
1
Barone, Michael J.
1
Barrio-García, Salvador del
1
Bekk, Magdalena
1
Ben-Shaul, Michal
1
Bennur, Shubhapriya
1
Biran, Avital
1
Castañeda García, J. Alberto
1
Chen, Haipeng
1
Choi, Woo Jin
1
Dang Huu Phuc
1
Datta, Hannes
1
Dieck, M. Claudia tom
1
Eisingerich, Andreas B
1
Fountoulaki, Paraskevi
1
Frías-Jamilena, D. M.
1
Guthrie, Michelle
1
Hallak, Rob
1
Hallmann, Kirstin
1
Hawley, Jana M.
1
Heerde, Harald J. van
1
Heitmann, Mark
1
Hoa Pham
1
Iacobucci, Dawn
1
Janiszewski, Chris A.
1
Jewell, Robert D.
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Jin, Byoungho
1
Jung, Jaehee
1
Kim, Hye-Shin
1
Kim, Jong-Hyeong
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King, Ceridwyn
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Krey, Nina
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Kruse, Joachim
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Business analyst : a refereed journal of Shri Ram College of Commerce
Journal of fashion marketing and management
Journal of marketing
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of business research : JBR
58
The journal of brand management : an international journal
37
The journal of product & brand management
34
Journal of retailing and consumer services
33
European journal of marketing : EJM
19
International journal of hospitality management
19
Journal of travel and tourism marketing
18
Journal of strategic marketing
17
Cogent business & management
14
Journal of marketing communications
14
Journal of hospitality marketing & management
13
Journal of the Academy of Marketing Science
13
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of marketing management : MM
11
International journal of contemporary hospitality management
10
International journal of internet marketing and advertising : IJIMA
10
Psychology & marketing
10
Asia Pacific journal of marketing and logistics
9
The marketing review
9
Tourism management : research, policies, practice
9
Journal of promotion management : innovations in planning and applied research
8
Global business review
7
International marketing review
7
International review on public and non-profit marketing
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Marketing intelligence & planning
7
The journal of services marketing
7
EuroMed journal of business
6
European research studies
6
Journal of Asian finance, economics and business : JAFEB
6
Journal of business ethics : JOBE
6
Journal of destination marketing & management
6
Journal of global marketing
6
Journal of marketing for higher education
6
Journal of vacation marketing
6
Services marketing quarterly
6
The journal of business & industrial marketing
6
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ECONIS (ZBW)
28
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1
Exploring the influence of touch points on tourist experiences at crisis impacted destinations
Krey, Nina
;
Dieck, M. Claudia tom
;
Wu, Shuang
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014245276
Saved in:
2
How can CSR in demarketing trigger brand advocacy and mindful consumption? : mediating roles of perceived corporate hypocrisy and brand credibility
Hoa Pham
;
Dang Huu Phuc
;
Bang Nguyen Viet
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 851-869
Persistent link: https://www.econbiz.de/10014430517
Saved in:
3
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
4
Relationship between brand experience and brand loyalty, mediators : satisfaction and brand trust : a conceptual framework
Ramakrishnan, Ruchika
- In:
Business analyst : a refereed journal of Shri Ram …
42
(
2021
)
2
,
pp. 25-42
Persistent link: https://www.econbiz.de/10013465086
Saved in:
5
The effect of message consistency and destination-positioning brand strategy type on consumer-based destination brand equity
Castañeda García, J. Alberto
;
Frías-Jamilena, D. M.
; …
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
8
,
pp. 1447-1463
Persistent link: https://www.econbiz.de/10012310013
Saved in:
6
Motives, modes of participation, and loyalty intentions of Facebook tourism brand page consumers
Ben-Shaul, Michal
;
Reichel, Arie
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
4
,
pp. 453-471
Persistent link: https://www.econbiz.de/10011915445
Saved in:
7
The impact of memorable tourism experiences on loyalty behaviors : the mediating effects of destination image and satisfaction
Kim, Jong-Hyeong
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
7
,
pp. 856-870
Persistent link: https://www.econbiz.de/10011927190
Saved in:
8
The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
Saved in:
9
Are brand experience and brand loyalty different in product and service brands?
Ramakrishnan, Ruchika
;
Vohra, Anupama
- In:
Business analyst : a refereed journal of Shri Ram …
38
(
2017/2018
)
2
,
pp. 91-101
Persistent link: https://www.econbiz.de/10012213026
Saved in:
10
How well does consumer-based brand equity align with sales-based brand equity and marketing-mix response?
Datta, Hannes
;
Ailawadi, Kusum L.
;
Heerde, Harald J. van
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011697740
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