The effect of message consistency and destination-positioning brand strategy type on consumer-based destination brand equity
J.A. Castañeda-García, D.M. Frías-Jamilena, S. Del Barrio-García, and M.A. Rodríguez-Molina
| Year of publication: |
2020
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|---|---|
| Authors: | Castañeda García, J. Alberto ; Frías-Jamilena, D. M. ; Barrio-García, Salvador del ; Rodríguez-Molina, M. A. |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 59.2020, 8, p. 1447-1463
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| Subject: | message consistency | integrated marketing communications | destination branding strategy | consumer-based destination brand equity | destination positioning | destination competitiveness | Markenführung | Brand management | Tourismus | Tourism | Tourismusmarketing | Tourism marketing | Markenimage | Brand image | Destinationsmanagement | Destination management | Marketingmanagement | Marketing management | Herkunftsbezeichnung | Designation of origin |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0047287519881506 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012310013