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~isPartOf:"Business and Economic Research : BER"
~isPartOf:"IMF Working Papers"
~isPartOf:"Journal of international business and economics : JIBE"
~isPartOf:"The journal of developing areas"
~person:"Ismael, Fatmah Bibi Amina"
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The impact of celebrity endorsement on brand knowledge : a comparative study in Mauritius
Ladkoo, Adjnu Damar
;
Ismael, Fatmah Bibi Amina
- In:
Business and Economic Research : BER
8
(
2018
)
2
,
pp. 85-114
Persistent link: https://www.econbiz.de/10011861778
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