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~isPartOf:"Business environment in India : some aspects"
~isPartOf:"Cutting edge international research"
~language:"eng"
~subject:"Advertising"
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Business environment in India : some aspects
Cutting edge international research
International journal of advertising : the quarterly review of marketing communications
7
Journal of promotion management : JPM
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European journal of marketing : EJM
4
International journal of advertising : the review of marketing communications
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Journal of business research : JBR
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Journal of promotion management : innovations in planning and applied research
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AMS review : official publication of the Academy of Marketing Science
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Health marketing quarterly
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International journal of emerging markets
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Journal of advertising
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Journal of business ethics : JOBE
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Journal of current issues and research in advertising
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Journal of current issues and research in advertising : JCIRA
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of food products marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of international business and economics : JIBE
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Journal of macromarketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Routledge studies in marketing
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The journal of brand management : an international journal
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What are the effects of a combination of advertising and brand placement?
Reijmersdal, Eva A. van
- In:
Cutting edge international research
,
(pp. 363-376)
.
2010
Persistent link: https://www.econbiz.de/10003985217
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