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~isPartOf:"Business ethics quarterly : the journal of the Society for Business Ethics"
~isPartOf:"Corporate communications : an international journal"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Working paper series / Bradford University School of Management"
~subject:"Brand management"
~type:"book"
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Brand management
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Balmer, John M. T.
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Business ethics quarterly : the journal of the Society for Business Ethics
Corporate communications : an international journal
International journal of contemporary hospitality management
Working paper series / Bradford University School of Management
SpringerLink / Bücher
13
Innovatives Markenmanagement
4
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Marken- und Produktmanagement
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Routledge studies in marketing
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Springer Gabler Research
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The journal of brand management : an international journal
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Unternehmensführung und Marketing
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Erfurter Hefte zum angewandten Marketing
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European Journal of Marketing
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Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing
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Gabler Research / Innovatives Markenmanagement
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Gabler Research / Marken- und Produktmanagement
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Gabler Research / Unternehmensführung und Marketing
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Indian Institute of Management Udaipur Research Paper Series
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International studies of management and organization
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Journal of Brand Management: Advanced Collections
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Journal of brand management / advanced collections
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MPI Collective Goods Preprint
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Preprints of the Max Planck Institute for Research on Collective Goods
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R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
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The British monarchy : does the British crown as a corporate brand fit?
Balmer, John M. T.
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contributor
)
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2004
Persistent link: https://www.econbiz.de/10002589371
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2
The British monarchy as a corporate brand : heresy or necessity?
Balmer, John M. T.
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contributor
)
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2004
Persistent link: https://www.econbiz.de/10002589391
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3
Monarchies as corporate brands
Balmer, John M. T.
(
contributor
); …
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2004
Persistent link: https://www.econbiz.de/10002590050
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4
British Airways and Balmer's AC3ID test of corporate brand management
Balmer, John M. T.
(
contributor
);
Stuart, Helen
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002590104
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5
The corporate branding triumvarite : values, promise and behaviour?
Balmer, John M. T.
(
contributor
)
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2004
Persistent link: https://www.econbiz.de/10002590164
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