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~isPartOf:"Business ethics quarterly : the journal of the Society for Business Ethics"
~isPartOf:"Corporate reputation review"
~isPartOf:"International journal of production economics"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The journal of business & industrial marketing"
~language:"eng"
~person:"Ko, Eunju"
~person:"Melewar, T. C."
~source:"econis"
~subject:"Firm performance"
~subject:"Industrie"
~subject:"Innovation management"
~subject:"Lieferantenmanagement"
~subject:"Luxury goods"
~subject:"Markenführung"
~subject:"Mode"
~subject:"Scheduling"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
~type_genre:"Sammelwerk"
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Firm performance
Industrie
Innovation management
Lieferantenmanagement
Luxury goods
Markenführung
Mode
Scheduling
Consumer behaviour
31
Konsumentenverhalten
31
Brand management
25
Luxusgüter
16
Corporate reputation
13
Firmenimage
13
Brand image
12
Fashion
12
Markenimage
12
Marketing management
11
Marketingmanagement
11
Beziehungsmarketing
10
Brand
10
Markenartikel
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Relationship marketing
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Internet marketing
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Online-Marketing
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Reputation
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Marketing
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Public relations
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Social web
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South Korea
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Südkorea
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Öffentlichkeitsarbeit
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Luxury brand
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Welt
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World
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Consumer behavior
3
Corporate culture
3
Corporate image
3
Credibility
3
Customer equity
3
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39
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Collection of articles of several authors
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40
Conference paper
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Ko, Eunju
Melewar, T. C.
Cheng, T. C. E.
34
Gunasekaran, Angappa
20
Yeung, Andy C. L.
18
Sharma, Piyush
17
Choi, Tsan-Ming
16
Parida, Vinit
15
Valette-Florence, Pierre
15
Zhao, Xiande
15
Lai, Kee-hung
14
Foroudi, Pantea
13
Gupta, Suraksha
13
Huo, Baofeng
13
Kraus, Sascha
13
Kowalkowski, Christian
12
Kim, Kyung Hoon
11
Vrontis, Demetris
11
Kohtamäki, Marko
10
O'Cass, Aron
10
Oghazi, Pejvak
10
Veloutsou, Cleopatra
10
Bouncken, Ricarda B.
9
Caniato, Federico
9
Chiappetta Jabbour, Charbel José
9
Dubey, Rameshwar
9
Shukla, Paurav
9
Wamba, Samuel Fosso
9
Wincent, Joakim
9
Wong, Christina W. Y.
9
Adomako, Samuel
8
De Chernatony, Leslie
8
Duan, Yunlong
8
Huarng, Kun-Huang
8
Johnston, Wesley J.
8
Kindström, Daniel
8
Lo, Chris K. Y.
8
Merrilees, Bill
8
Ndubisi, Nelson Oly
8
Ngai, Eric W. T.
8
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Business ethics quarterly : the journal of the Society for Business Ethics
Corporate reputation review
International journal of production economics
Journal of business research : JBR
Journal of marketing management : MM
The journal of business & industrial marketing
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Asia Pacific journal of marketing and logistics
5
European journal of marketing : EJM
5
International studies of management and organization
5
The marketing review
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the review of marketing communications
4
The journal of brand management : an international journal
4
Qualitative market research : an international journal
3
International journal of advertising : the quarterly review of marketing communications
2
International marketing review
2
Journal of global fashion marketing : JGfM
2
Journal of strategic marketing
2
Journal of world business : JWB
2
Psychology & marketing
2
Asia-Pacific journal of business administration
1
Corporate reputation review : an international journal
1
EuroMed journal of business
1
European business review
1
European management journal
1
International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of Asia Pacific business
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of general management
1
Journal of global marketing
1
Journal of marketing for higher education
1
Journal of retailing and consumer services
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
The European business journal
1
The journal of asset management
1
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ECONIS (ZBW)
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1
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
2
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
3
Bridging Asia and the world : searching for academic excellence and best practice in marketing and management
Ko, Eunju
- In:
Journal of business research : JBR
124
(
2021
),
pp. 813-817
Persistent link: https://www.econbiz.de/10012494024
Saved in:
4
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
5
In search of the next nexus : a maturing field for fashion research in the digital age
Voyer, Benjamin G.
;
Ko, Eunju
- In:
Journal of business research : JBR
134
(
2021
),
pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
Saved in:
6
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
7
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
8
Branding luxury hotels : evidence from the analysis of consumers' "big" visual data on TripAdvisor
Giglio, Simona
;
Pantano, Eleonora
;
Bilotta, Eleonora
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 495-501
Persistent link: https://www.econbiz.de/10012417034
Saved in:
9
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
10
Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke
;
Melewar, T. C.
;
Dinnie, Keith
;
Lange, Thomas
- In:
Journal of business research : JBR
109
(
2020
),
pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
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