Pradeep, Suja; Pradeep, Meenakshy - In: Cleaner and responsible consumption 11 (2023), pp. 1-8
sustainable fashion using a local college in Abu Dhabi as the study population. The literature review highlights a potential gap … this gap by connecting the study to a Middle Eastern high-street fashion brand. The study uses components of Ajzen's Theory …, price, and fashion, rather than its sustainability appeal. …