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~isPartOf:"Business history"
~isPartOf:"Business strategy and the environment"
~isPartOf:"Journal of East-West business"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of product & brand management"
~person:"Bendoni, Wendy K."
~person:"Faria, Amy A."
~person:"Haddad, Stephanie"
~person:"Herstein, Ram"
~person:"Hughes, Mine Üçok"
~person:"Kang, Jiyun"
~person:"Moog, Petra"
~subject:"Brand"
~subject:"Luxury brands"
~subject:"Luxury marketing"
~subject:"Luxusgüter"
~subject:"Narrative method"
~subject:"Segmentation"
~subject:"Store brand"
~subject:"Umweltbewusstsein"
~subject:"United States"
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Bendoni, Wendy K.
Faria, Amy A.
Haddad, Stephanie
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Hughes, Mine Üçok
Kang, Jiyun
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Business history
Business strategy and the environment
Journal of East-West business
The journal of brand management : an international journal
The journal of product & brand management
Journal of Product & Brand Management
2
Journal of fashion marketing and management
1
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ECONIS (ZBW)
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1
From Karl Lagerfeld to Erdem : a series of collaborations between designer luxury brands and fast-
fashion
brands
Mrad, Mona
;
Farah, Maya F.
;
Haddad, Stephanie
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 567-582
Persistent link: https://www.econbiz.de/10012060166
Saved in:
2
An experiment on non-luxury
fashion
counterfeit purchase : the effects of brand reputation,
fashion
attributes, and attitudes toward counterfeiting
Park-Paops, Haesun
;
Kang, Jiyun
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 185-196
Persistent link: https://www.econbiz.de/10011891326
Saved in:
3
Private and national brand consumers' images of
fashion
stores
Herstein, Ram
;
Gilboa, Shaked
;
Gamliel, Eyal
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 331-341
Persistent link: https://www.econbiz.de/10010224854
Saved in:
4
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
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