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~isPartOf:"Business history"
~isPartOf:"Business strategy and the environment"
~isPartOf:"Journal of East-West business"
~person:"Merlo, Elisabetta"
~subject:"Markenführung"
~subject:"Umweltbewusstsein"
~subject:"United States"
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European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
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Making Italian
fashion
global : brand building and management at Gruppo Finanziario Tessile : 1950s-1990s)
Merlo, Elisabetta
;
Perugini, Mario
- In:
Business history
62
(
2020
)
1
,
pp. 42-69
Persistent link: https://www.econbiz.de/10012181752
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