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~isPartOf:"Business history"
~isPartOf:"Journal of East-West business"
~isPartOf:"The journal of product & brand management"
~person:"Czarnecka, Barbara"
~person:"Faria, Amy A."
~person:"Mowatt, Simon"
~subject:"Brand image"
~subject:"Konsumentenverhalten"
~subject:"Social web"
~subject:"Umweltbewusstsein"
~subject:"United States"
~subject:"Unternehmensgeschichte"
~subject:"environmental sustainability"
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Effects of social media brand-related content on
fashion
products buying behaviour : a moderated mediation model
Schivinski, Bruno
;
Pontes, Nicolas
;
Czarnecka, Barbara
; …
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1047-1062
Persistent link: https://www.econbiz.de/10013429018
Saved in:
2
Vogue in Britain : authenticity and the creation of competitive advantage in the UK magazine industry
Cox, Howard
;
Mowatt, Simon
- In:
Business history
54
(
2012
)
1
,
pp. 67-87
Persistent link: https://www.econbiz.de/10009518321
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