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~isPartOf:"Business horizons"
~isPartOf:"Decision Sciences"
~isPartOf:"Editor's series in marketing"
~isPartOf:"Journal of Consumer Research"
~person:"Green, Patrick J."
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Green, Patrick J.
Green, Paul E
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Advertising expenditure models: State of the art and prospects
Green, Paul E.
;
Green, Patrick J.
;
FitzRoy, Peter T.
- In:
Business horizons
9
(
1966
)
2
,
pp. 73-80
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