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~isPartOf:"Business horizons"
~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Beziehungsmarketing"
~subject:"E-commerce"
~subject:"Internet"
~subject:"Online-Handel"
~subject:"Relationship marketing"
~subject:"Social Web"
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Search: subject_exact:"Mundpropaganda"
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Beziehungsmarketing
E-commerce
Internet
Online-Handel
Relationship marketing
Social Web
Viral marketing
230
Virales Marketing
230
Social web
129
Consumer behaviour
123
Konsumentenverhalten
123
Internet marketing
113
Online-Marketing
112
Online retailing
65
Electronic Commerce
37
Personalisierung
36
Personalization
36
Data Mining
30
Data mining
30
word of mouth
25
online reviews
22
Hotel industry
21
Hotellerie
21
Online reviews
21
Customer satisfaction
20
Kundenzufriedenheit
20
social media
18
user-generated content
16
Advertising effects
15
Social media
15
Tourism
15
Werbewirkung
15
Digital platform
14
Digitale Plattform
14
Social network
14
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14
Tourismus
14
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175
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Fan, Weiguo
4
Gopinath, Shyam
4
Okumus, Fevzi
4
Bilgihan, Anil
3
Chintagunta, Pradeep K.
3
Li, Hengyun
3
Schweidel, David A.
3
Sparks, Beverley
3
Bapna, Ravi
2
Benbasat, Izak
2
Bruning, Patrick F.
2
Cenfetelli, Ronald T.
2
Du, Qianzhou
2
Duan, Wenjing
2
Fossen, Beth L.
2
Godes, David
2
Hong, Yili
2
Hosanagar, Kartik
2
Kim, Jong Min
2
Lambrecht, Anja
2
Lin, Hsin-Chen
2
Liu, Qihua
2
Mangold, W. Glynn
2
Nicolau, Juan Luis
2
Ofek, Elie
2
Proserpio, Davide
2
Stepchenkova, Svetlana
2
Swarna, Hepsi
2
Tan, Yong
2
Tucker, Catherine
2
Venkataraman, Sriram
2
Viswanathan, Siva
2
Wang, G. Alan
2
Wang, Xin
2
Xu, Jingjun
2
Zhang, Jie Jennifer
2
Zhang, Liyi
2
Agarwal, Ritu
1
Ajorlou, Amir
1
Albuquerque, Paulo
1
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Business horizons
Electronic commerce research
Journal of management information systems : JMIS
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Tourism management : research, policies, practice
Journal of business research : JBR
124
Journal of retailing and consumer services
93
International journal of hospitality management
57
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
52
International journal of internet marketing and advertising : IJIMA
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
Information systems research : ISR
45
Journal of marketing communications
39
Journal of hospitality marketing & management
31
International journal of contemporary hospitality management
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
Journal of electronic commerce research : JECR
28
Psychology & marketing
28
Journal of marketing
26
International journal of advertising : the quarterly review of marketing communications
25
Journal of internet commerce
25
International journal of electronic marketing and retailing : IJEMR
24
Journal of travel and tourism marketing
24
International journal of advertising : the review of marketing communications
23
The journal of product & brand management
23
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
21
The journal of services marketing
21
Cogent business & management
20
Journal of marketing management : MM
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
International journal of consumer studies
18
Journal of the Academy of Marketing Science
17
Technological forecasting & social change : an international journal
17
European journal of marketing : EJM
16
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
16
Journal of promotion management : innovations in planning and applied research
16
International journal of electronic commerce : IJEC
15
Journal of marketing research : JMR
15
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ECONIS (ZBW)
175
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175
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1
Customers' motives to co-create in smart services interactions
Roy, Sanjit
;
Gaganpreet Singh
;
Hatton, Corey
;
Dey, Bidit
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1367-1400
Persistent link: https://www.econbiz.de/10014383015
Saved in:
2
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
3
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
4
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
5
Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platforms
Sanchez-Loor, Daniel A.
;
Chang, Wei-Shiun
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1971-2010
Persistent link: https://www.econbiz.de/10014383140
Saved in:
6
The role of social media in the corporate bond market : evidence from Twitter
Bartov, Eli
;
Faurel, Lucile
;
Mohanram, Partha
- In:
Management science : journal of the Institute for …
69
(
2023
)
9
,
pp. 5638-5667
Persistent link: https://www.econbiz.de/10014392963
Saved in:
7
Measurement of online review helpfulness : a formative measure development and validation
Kashyap, Rachita
;
Kesharwani, Ankit
;
Ponnam, Abhilash
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2183-2216
Persistent link: https://www.econbiz.de/10014418084
Saved in:
8
Product recommendation and consumer search
Choudhary, Vidyanand
;
Zhang, Zhe
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 752-777
Persistent link: https://www.econbiz.de/10014365151
Saved in:
9
Impact of bot involvement in an incentivized blockchain-based online social media platform
Delkhosh, Fatemeh
;
Gopal, Ram
;
Patterson, Raymond A.
; …
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 778-806
Persistent link: https://www.econbiz.de/10014365155
Saved in:
10
The more they know : using transparent online communication to combat fake online reviews
Wang, Yiru
;
Zamudio, César
;
Jewell, Robert D.
- In:
Business horizons
66
(
2023
)
6
,
pp. 753-764
Persistent link: https://www.econbiz.de/10014433619
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