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~isPartOf:"EuroMed journal of business"
~isPartOf:"Journal of business research : JBR"
~subject:"Relationship marketing"
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Search: subject_exact:"Virtuelle Umgebung"
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Virtual reality
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Ashraf, Abdul R.
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Business horizons
EuroMed journal of business
Journal of business research : JBR
Journal of retailing and consumer services
7
International journal of retail and distribution management
4
Journal of service management
3
Psychology & marketing
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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International journal of contemporary hospitality management
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International journal of hospitality management
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Journal of customer behaviour
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Marketing intelligence & planning
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Premier reference source
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Reihe: Marketing : MAR
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The behavioral enterprise
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The journal of services marketing
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Advances in business information systems and analytics (ABISA) Book Series
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African journal of science, technology, innovation and development : AJSTID
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Alles Marketing oder was? : Wie Marketing zentrale Unternehmenswerte im 21. Jahrhundert schafft!
1
Asia Pacific journal of marketing and logistics
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Australasian marketing journal
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Banking 2000 : Perspektiven und Projekte ; Hermann Meyer zu Selhausen zum 60. Geburtstag
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British journal of management
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Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
E-collaboration ; Vol. 1
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E-commerce and web technologies : 6th international conference, EC-Web 2005, Copenhagen, Denmark, August 23 - 26, 2005 ; proceedings
1
E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
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Exploring the grand challenges for next generation e-business : 8th Workshop on E-Business, WEB 2009, Phoenix, AZ, USA, December 15, 2009 ; revised selected papers
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Gabler Edition Wissenschaft / Informationsmanagement und Computer Aided Team
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Global sourcing of services : strategies, issues and challenges
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Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
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ECONIS (ZBW)
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1
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
Saved in:
2
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
3
Virtual reality marketing and customer advocacy : transforming experiences from story-telling to story-doing
Regt, Anouk de
;
Plangger, Kirk
;
Barnes, Stuart J.
- In:
Journal of business research : JBR
136
(
2021
),
pp. 513-522
Persistent link: https://www.econbiz.de/10012663249
Saved in:
4
The playground effect : how augmented reality drives creative customer engagement
Jessen, Alexander
;
Hilken, Tim
;
Chylinski, Mathew
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 85-98
Persistent link: https://www.econbiz.de/10012257546
Saved in:
5
A dual model of product involvement for effective virtual reality : the roles of imagination, co-creation, telepresence, and interactivity
Cowan, Kirsten
;
Ketron, Seth
- In:
Journal of business research : JBR
100
(
2019
),
pp. 483-492
Persistent link: https://www.econbiz.de/10012023994
Saved in:
6
The impact of virtual, augmented and mixed reality technologies on the customer experience
Flavián Blanco, Carlos
;
Ibáñez-Sánchez, Sergio
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 547-560
Persistent link: https://www.econbiz.de/10012024008
Saved in:
7
Flatlined : combatting the death of retail stores
Berman, Barry
- In:
Business horizons
62
(
2019
)
1
,
pp. 75-82
Persistent link: https://www.econbiz.de/10011995667
Saved in:
8
Engagement in sports virtual brand communities
Santos, Manuel Alonso dos
;
Guardia, Francisco Rejón
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 273-279
Persistent link: https://www.econbiz.de/10011881786
Saved in:
9
Patients-medical unit relationship models in the virtual environment
Matysiewicz, Justyna
;
Smyczek, Slawomir
- In:
EuroMed journal of business
8
(
2013
)
1
,
pp. 36-47
Persistent link: https://www.econbiz.de/10009774501
Saved in:
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