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~isPartOf:"Business horizons"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of service management"
~isPartOf:"SpringerLink / Bücher"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Value creation"
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Search: subject_exact:"Beziehungsmanagement"
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Value creation
Beziehungsmarketing
820
Relationship marketing
820
Consumer behaviour
228
Konsumentenverhalten
228
Deutschland
169
Germany
169
Lieferantenmanagement
166
Supplier relationship management
166
Kundenzufriedenheit
132
Customer satisfaction
131
Kundenmanagement
123
Theorie
118
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118
B-to-B-Marketing
107
Business-to-business marketing
107
Brand management
91
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91
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91
Marketingmanagement
91
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89
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89
Beziehungsmanagement
85
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77
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77
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69
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67
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64
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59
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59
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55
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48
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McColl-Kennedy, Janet R.
4
Edvardsson, Bo
2
Gil Saura, Irene
2
Grönroos, Christian
2
Helkkula, Anu
2
Jaakkola, Elina
2
Meier, Andreas
2
Nyadzayo, Munyaradzi W.
2
Stormer, Henrik
2
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1
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1
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1
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1
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1
Berthon, Pierre R.
1
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1
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Dwyer, F. R.
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Elg, Mattias
1
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Business horizons
European journal of marketing : EJM
Gabler Edition Wissenschaft
Journal of service management
SpringerLink / Bücher
The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
36
Journal of business research : JBR
30
Journal of retailing and consumer services
23
The journal of services marketing
18
Journal of strategic marketing
16
The service industries journal
14
Marketing theory
11
International journal of hospitality management
10
Tourism management : research, policies, practice
9
Journal of creating value
8
Service business
8
AMS review : official publication of the Academy of Marketing Science
7
Journal of the Academy of Marketing Science
7
Management decision : MD
7
International journal of contemporary hospitality management
6
Journal of service research : JSR
6
Journal of service theory and practice : JSTP
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Cogent business & management
5
Journal of business-to-business marketing
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing management : MM
5
Journal of service research
5
Services marketing quarterly
5
Strategy & leadership : a publication of Strategic Leadership Forum
5
Technological forecasting & social change : an international journal
5
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
5
California management review
4
European Sport management quarterly : ESMQ
4
International journal of services and operations management
4
Journal of hospitality marketing & management
4
The TQM journal : the international review of organizational improvement
4
The international review of retail, distribution and consumer research
4
European business review : EBR ; the official journal of the International Management Centres, Europe
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of business excellence
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ECONIS (ZBW)
48
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1
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
2
Mastering customer lock-in by servitization innovation strategies of asset specificity
Chiu, Wen-Hong
;
Dai, Zong-Jie
;
Chi, Hui-Ru
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 239-263
Persistent link: https://www.econbiz.de/10014472689
Saved in:
3
Customer-to-customer interactions in the sport fan context : typology, framework (C2CIF) and directions for future research
Uhrich, Sebastian
;
Grohs, Reinhard
;
Koenigstorfer, Joerg
- In:
Journal of service management
35
(
2024
)
1
,
pp. 53-70
Persistent link: https://www.econbiz.de/10014456578
Saved in:
4
The outcomes of B2B data-driven customer focused value creation
Holmes, Dawn
;
Zolkiewski, Judith
;
Burton, Jamie
- In:
The journal of business & industrial marketing
38
(
2023
)
6
,
pp. 1295-1315
Persistent link: https://www.econbiz.de/10014276776
Saved in:
5
Emotional mechanics of gamification and value co-creation : the digital platform Nike+ as a B2B2C ecosystem
García-Magro, Cristina
;
Martín Peña, María Luz
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 414-428
Persistent link: https://www.econbiz.de/10013539282
Saved in:
6
The effect of equity on value co-creation in business relationships
Gupta, Samir
;
Zhou, Jing
;
Feng, Shanfei
;
Nyadzayo, …
- In:
The journal of business & industrial marketing
37
(
2022
)
2
,
pp. 385-401
Persistent link: https://www.econbiz.de/10012798429
Saved in:
7
Better together : involving consumers in the ideation, creation and dissemination of transformative value
Bilstein, Nicola
;
Verlegh, Peeter
;
Klostermann, Jan
; …
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 520-530
Persistent link: https://www.econbiz.de/10013325696
Saved in:
8
Value co-creation through social media : a multistakeholder, communication perspective
Ravazzani, Silvia
;
Hazée, Simon
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 589-600
Persistent link: https://www.econbiz.de/10013325717
Saved in:
9
Business customer virtual interaction : enhancing value creation in B2B markets in the post-COVID-19 era : an SME perspective
Fready, Samby
;
Vel, Prakash
;
Nyadzayo, Munyaradzi W.
- In:
The journal of business & industrial marketing
37
(
2022
)
10
,
pp. 2075-2094
Persistent link: https://www.econbiz.de/10013455382
Saved in:
10
Value co-creation in the B2B context : a diagnosis of knowledge management based on multiple case studies
Bonamigo, Andrei
;
Guimarães Frech, Camila
;
Lopes, Ana …
- In:
The journal of business & industrial marketing
37
(
2022
)
7
,
pp. 1449-1462
Persistent link: https://www.econbiz.de/10013400122
Saved in:
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