Business customer virtual interaction : enhancing value creation in B2B markets in the post-COVID-19 era : an SME perspective
Samby Fready, Prakash Vel and Munyaradzi W. Nyadzayo
| Year of publication: |
2022
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|---|---|
| Authors: | Fready, Samby ; Vel, Prakash ; Nyadzayo, Munyaradzi W. |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 10, p. 2075-2094
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| Subject: | B2B customer engagement | Business customer cocreated value | Business customer virtual interaction | Service innovation capability | Service innovation orientation | SMEs | KMU | SME | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Lieferantenmanagement | Supplier relationship management | Kundenintegration | Customer integration | Innovation | Innovationsmanagement | Innovation management | Ressourcenorientierter Ansatz | Resource-based view | Social Web | Social web | Electronic Commerce | E-commerce |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-01-2021-0074 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013455382