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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of service management"
~person:"Giertz, Johann N."
~person:"Herold, Lothar"
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Giertz, Johann N.
Herold, Lothar
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Business horizons
Gabler Edition Wissenschaft
Journal of service management
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Content versus community focus in live streaming services : how to drive engagement in synchronous social media
Giertz, Johann N.
;
Weiger, Welf Hermann
;
Törhönen, Maria
- In:
Journal of service management
33
(
2022
)
1
,
pp. 33-58
Persistent link: https://www.econbiz.de/10012797604
Saved in:
2
The invisible leash : when human brands hijack corporate brands' consumer relationships
Giertz, Johann N.
;
Hollebeek, Linda D.
;
Weiger, Welf Hermann
- In:
Journal of service management
33
(
2022
)
3
,
pp. 485-495
Persistent link: https://www.econbiz.de/10013325644
Saved in:
3
Kundenorientierte Prozesssteuerung in der Automobilindustrie : die Rolle von Logistik und Logistikcontrolling im Prozess "vom Kunden bis zum Kunden"
Herold, Lothar
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002678213
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