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~isPartOf:"Business horizons"
~isPartOf:"Global business review"
~isPartOf:"The journal of product & brand management"
~subject:"Markenartikel"
~subject:"Markenimage"
~type_genre:"Article in journal"
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Search: subject_exact:"Virtuelle Community"
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Markenartikel
Markenimage
Social Web
176
Social web
176
Internet marketing
98
Online-Marketing
98
Consumer behaviour
87
Konsumentenverhalten
87
Brand management
79
Markenführung
79
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70
Beziehungsmarketing
55
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55
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50
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43
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33
Virales Marketing
33
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17
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15
Customer integration
13
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Online-Handel
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Marketingmanagement
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Wallace, Elaine
3
Cova, Bernard
2
Esmark Jones, Carol L.
2
Guzman, Francisco
2
Kennedy, Eric
2
Sashittal, Hemant Chaitanya
2
Stavros, Constantino
2
Stevens, Jennifer L.
2
Amelia, Maria Veronica
1
Anand, Vijeta
1
Arcand, Manon
1
Areni, Charles Scott
1
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Bal, Anjali S.
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Barbarossa, Camilla
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Buil, Isabel
1
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1
Cai, Jian
1
Chang, Chia-Wen
1
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1
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1
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1
Dass, Sumanjit
1
De Chernatony, Leslie
1
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1
DeMar, Michael
1
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1
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Business horizons
Global business review
The journal of product & brand management
Journal of business research : JBR
71
The journal of brand management : an international journal
45
Journal of retailing and consumer services
38
International journal of internet marketing and advertising : IJIMA
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
Journal of marketing communications
17
Journal of promotion management : innovations in planning and applied research
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Tourism management : research, policies, practice
14
International journal of advertising : the review of marketing communications
13
Journal of internet commerce
12
Marketing intelligence & planning
12
Psychology & marketing
12
Cogent business & management
11
Tourism management perspectives : TMP
11
Asia Pacific journal of marketing and logistics
9
International journal of electronic marketing and retailing : IJEMR
9
Journal of marketing
9
Technological forecasting & social change : an international journal
9
Journal of fashion marketing and management
8
Journal of strategic marketing
8
European Sport management quarterly : ESMQ
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
International journal of advertising : the quarterly review of marketing communications
7
International journal of technology marketing : IJTMkt
7
Journal of global marketing
7
Journal of marketing management : MM
7
Journal of promotion management : JPM
7
Journal of service management
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
International journal of hospitality management
6
European journal of marketing
5
European journal of marketing : EJM
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of consumer studies
5
International journal of sport management and marketing : IJSMM
5
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ECONIS (ZBW)
60
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60
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1
The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
Saved in:
2
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
3
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
4
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
5
Brands talking on events? : brand personification in real-time marketing tweets to drive consumer engagement
Harrison, Ebenezer Nana Banyin
;
Kwon, Wi-suk
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1319-1337
Persistent link: https://www.econbiz.de/10014485569
Saved in:
6
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
7
Social media influencer (SMI) as a human brand : a need fulfillment perspective
Malik, Aaminah Zaman
;
Thapa, Sajani
;
Paswan, Audhesh K.
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 173-190
Persistent link: https://www.econbiz.de/10013552950
Saved in:
8
Love the star, love the team? : the spillover effect of athlete sub brand to team brand advocacy in online brand communities
Wong, Amy
;
Hung, Yu-Chen
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013552964
Saved in:
9
Effects of online brand community rituals on customer citizenship behavior : exploring the sequential mediation mechanism
Yang, Shuang
;
Tang, Jiarong
;
Cai, Jian
;
Guo, Gongxing
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 393-405
Persistent link: https://www.econbiz.de/10014229053
Saved in:
10
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
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