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~isPartOf:"Business horizons"
~isPartOf:"Global business review"
~isPartOf:"The journal of product & brand management"
~subject:"Markenartikel"
~subject:"Twitter"
~type_genre:"Article in journal"
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Search: subject_exact:"Virtuelle Community"
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Markenartikel
Twitter
Social Web
176
Social web
176
Internet marketing
98
Online-Marketing
98
Consumer behaviour
87
Konsumentenverhalten
87
Brand management
79
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79
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55
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55
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50
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Wallace, Elaine
3
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Kennedy, Eric
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Paniagua, Jordi
2
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Anand, Vijeta
1
Antil, Anjuman
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Arcand, Manon
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Business horizons
Global business review
The journal of product & brand management
Journal of business research : JBR
40
The journal of brand management : an international journal
29
Journal of retailing and consumer services
20
International journal of internet marketing and advertising : IJIMA
17
Technological forecasting & social change : an international journal
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
International journal of advertising : the review of marketing communications
10
Tourism management : research, policies, practice
10
Journal of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
International journal of advertising : the quarterly review of marketing communications
8
International journal of sport management and marketing : IJSMM
8
Journal of marketing
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Marketing intelligence & planning
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Psychology & marketing
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Information systems research : ISR
6
International journal of electronic marketing and retailing : IJEMR
6
Journal of fashion marketing and management
6
Journal of information & knowledge management : JIKM
6
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
6
European journal of marketing
5
Finance research letters
5
Journal of global marketing
5
Journal of internet commerce
5
Journal of open innovation : technology, market, and complexity
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Journal of strategic marketing
5
Journal of the Academy of Marketing Science
5
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
5
Cogent business & management
4
Computational & mathematical organization theory
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Energy economics
4
European journal of marketing : EJM
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ECONIS (ZBW)
49
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49
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1
The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
Saved in:
2
Brand anthropomorphism on Twitter : communication strategies and consumer engagement
Wu, Linwan
;
Dodoo, Naa Amponsah
;
Choi, Chang-Won
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 799-811
Persistent link: https://www.econbiz.de/10014315448
Saved in:
3
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
4
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
5
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
6
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
7
Social media influencer (SMI) as a human brand : a need fulfillment perspective
Malik, Aaminah Zaman
;
Thapa, Sajani
;
Paswan, Audhesh K.
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 173-190
Persistent link: https://www.econbiz.de/10013552950
Saved in:
8
Love the star, love the team? : the spillover effect of athlete sub brand to team brand advocacy in online brand communities
Wong, Amy
;
Hung, Yu-Chen
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013552964
Saved in:
9
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
10
Effects of brand feedback to negative eWOM on brand love/hate : an expectancy violation approach
Yang, Jing
;
Mundel, Juan
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 279-292
Persistent link: https://www.econbiz.de/10013164320
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