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~isPartOf:"Business horizons"
~isPartOf:"Harvard business review : HBR"
~subject:"Corporate culture"
~subject:"Markenführung"
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Corporate culture
Markenführung
USA
299
United States
289
Strategic management
255
Strategisches Management
255
Führungsstil
140
Leadership style
140
Organizational change
131
Organisatorischer Wandel
130
Innovation management
129
Innovationsmanagement
129
Führungskräfte
116
Managers
116
Beziehungsmarketing
99
Relationship marketing
99
Corporate Social Responsibility
88
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88
Leadership
87
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86
Personalmanagement
86
Management
82
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82
Marketingmanagement
82
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82
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81
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79
Personalführung
77
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75
Konsumentenverhalten
75
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73
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73
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68
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68
Business ethics
67
Unternehmensethik
67
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65
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65
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Dev, Chekitan S.
6
Fournier, Susan
3
Pitt, Leyland F.
3
Berthon, Pierre R.
2
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2
Fraser, John
2
Gelb, Betsy D.
2
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2
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2
Kohli, Chiranjeev
2
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2
Simkins, Betty J.
2
Slater, Stanley F.
2
Abratt, Russell
1
Adler, Paul S.
1
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1
Allen, James
1
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1
Austrom, Douglas R.
1
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1
Bagga, Charan K.
1
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1
Bal, Anjali S.
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Bharadwaj, Sundar
1
Birnik, Andreas
1
Birnik, Anna-Karin
1
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1
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Business horizons
Harvard business review : HBR
Journal of business research : JBR
676
The journal of brand management : an international journal
568
The journal of product & brand management
386
SpringerLink / Bücher
363
Journal of retailing and consumer services
291
Journal of business ethics : JOBE
195
European journal of marketing : EJM
136
International journal of hospitality management
132
Industrial marketing management : the international journal for industrial and high-tech firms
128
Springer eBook Collection
125
Journal of strategic marketing
121
Journal of marketing communications
113
Psychology & marketing
113
Asia Pacific journal of marketing and logistics
106
Marketing intelligence & planning
106
Journal of marketing management : MM
104
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
The IUP journal of brand management : IJBRM
92
Cogent business & management
91
Journal of marketing
88
Journal of the Academy of Marketing Science
87
Harvard-Business-Manager : das Wissen der Besten
77
Journal of promotion management : innovations in planning and applied research
76
Marketing letters : a journal of research in marketing
72
Journal of promotion management : JPM
69
Innovatives Markenmanagement
68
International journal of advertising : the review of marketing communications
68
Tourism management : research, policies, practice
68
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
67
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
International marketing review
65
Journal of advertising research
65
Journal of fashion marketing and management
65
Research
65
International journal of contemporary hospitality management
64
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Journal of global marketing
59
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ECONIS (ZBW)
156
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1
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156
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1
Surviving, not thriving : the impact of downsizing on team-based organizations
Patton, Gregory K.
;
Neubert, Emily
;
Neubert, Mitchell J.
; …
- In:
Business horizons
67
(
2024
)
3
,
pp. 251-262
Persistent link: https://www.econbiz.de/10014527225
Saved in:
2
International acquisition processes : a cultural analysis of GE Appliances' business transformation
Steiber, Annika
;
Corvello, Vincenzo
;
Ghosh, Swapan
- In:
Business horizons
66
(
2023
)
2
,
pp. 171-180
Persistent link: https://www.econbiz.de/10014281705
Saved in:
3
Cooking up positive company culture during times of business scale : a leader's recipe for success
Mirro, Emily A.
;
Nguyen, Chi
- In:
Business horizons
67
(
2024
)
3
,
pp. 271-282
Persistent link: https://www.econbiz.de/10014527230
Saved in:
4
An unlikely top US workplace : the Indiana Department of Revenue's cultural transformation
Austrom, Douglas R.
- In:
Business horizons
67
(
2024
)
3
,
pp. 225-239
Persistent link: https://www.econbiz.de/10014527183
Saved in:
5
Five naming strategies to help tell your organization's story
Bendell, Bari L.
;
Kristal, Emma K.
- In:
Business horizons
66
(
2023
)
3
,
pp. 387-404
Persistent link: https://www.econbiz.de/10014304276
Saved in:
6
Four supply chain
management
systems : from supply chain strategies to human resource
management
Srinivasan, Mahesh
;
Hamdani, Maria Riaz
;
Ma, Siqi
- In:
Business horizons
64
(
2021
)
2
,
pp. 249-260
Persistent link: https://www.econbiz.de/10012494588
Saved in:
7
Introducing a "stop-doing" culture : how to free your organization from rigidity
Klammer, Adrian
;
Grisold, Thomas
;
Gueldenberg, Stefan
- In:
Business horizons
62
(
2019
)
4
,
pp. 451-458
Persistent link: https://www.econbiz.de/10012062414
Saved in:
8
Brand protection across the enterprise : toward a total-business solution
Wilson, Jeremy M.
;
Grammich, Clifford A.
- In:
Business horizons
63
(
2020
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10012238290
Saved in:
9
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
10
Storytelling is not just for marketing : cultivating a storytelling culture throughout the organization
Kemp, April
;
Gravois, Renée
;
Syrdal, Holly
;
McDougal, …
- In:
Business horizons
66
(
2023
)
3
,
pp. 313-324
Persistent link: https://www.econbiz.de/10014304266
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