Brand protection across the enterprise : toward a total-business solution
Year of publication: |
2020
|
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Authors: | Wilson, Jeremy M. ; Grammich, Clifford A. |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 63.2020, 3, p. 363-376
|
Subject: | Brand protection | Counterfeit | Crisis management | Intellectual property | Risk management | Supply-chain operations | Total-business solution | Immaterialgüterrechte | Intellectual property rights | Risikomanagement | Produktpiraterie | Product counterfeiting | Markenrecht | Trademark law | Markenartikel | Brand | Immaterielle Werte | Intangible assets | Markenführung | Brand management | Krisenmanagement | Lieferkette | Supply chain |
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