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~isPartOf:"Harvard business review : HBR"
~subject:"Markenführung"
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Markenführung
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299
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289
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140
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140
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131
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Business horizons
Harvard business review : HBR
Journal of business research : JBR
626
The journal of brand management : an international journal
563
SpringerLink / Bücher
428
The journal of product & brand management
386
Journal of retailing and consumer services
288
Springer eBook Collection
184
European journal of marketing : EJM
125
Leadership
125
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
120
International journal of hospitality management
118
Industrial marketing management : the international journal for industrial and high-tech firms
112
Journal of strategic marketing
112
Psychology & marketing
112
Journal of marketing communications
107
Leadership & organization development journal
106
Asia Pacific journal of marketing and logistics
105
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
Harvard-Business-Manager : das Wissen der Besten
92
Journal of business ethics : JOBE
92
The IUP journal of brand management : IJBRM
92
Journal of the Academy of Marketing Science
83
Journal of marketing
82
Cogent business & management
81
Journal of promotion management : innovations in planning and applied research
75
Tourism management : research, policies, practice
73
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
International journal of advertising : the review of marketing communications
68
Journal of promotion management : JPM
67
Research
67
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
International journal of contemporary hospitality management
63
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
158
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1
Five naming strategies to help tell your organization's story
Bendell, Bari L.
;
Kristal, Emma K.
- In:
Business horizons
66
(
2023
)
3
,
pp. 387-404
Persistent link: https://www.econbiz.de/10014304276
Saved in:
2
Brand protection across the enterprise : toward a total-business solution
Wilson, Jeremy M.
;
Grammich, Clifford A.
- In:
Business horizons
63
(
2020
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10012238290
Saved in:
3
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
4
Storytelling is not just for marketing : cultivating a storytelling culture throughout the organization
Kemp, April
;
Gravois, Renée
;
Syrdal, Holly
;
McDougal, …
- In:
Business horizons
66
(
2023
)
3
,
pp. 313-324
Persistent link: https://www.econbiz.de/10014304266
Saved in:
5
Building innovative teams : Leadership strategies across the various stages of team development
Super, Janice Francis
- In:
Business horizons
63
(
2020
)
4
,
pp. 553-563
Persistent link: https://www.econbiz.de/10012287577
Saved in:
6
Building trust : how leaders can engender feelings of trust among followers
Soderberg, Andrew T.
;
Romney, Alexander C.
- In:
Business horizons
65
(
2022
)
2
,
pp. 173-182
Persistent link: https://www.econbiz.de/10013191929
Saved in:
7
How to prevent and combat employee burnout and create healthier workplaces during crises and beyond
Gabriel, Kelly P.
;
Aguinis, Herman
- In:
Business horizons
65
(
2022
)
2
,
pp. 183-192
Persistent link: https://www.econbiz.de/10013191931
Saved in:
8
Strategic shifts that build executive leadership
Detjen, Jodi
;
Webber, Sheila Simsarian
- In:
Business horizons
60
(
2017
)
3
,
pp. 335-343
Persistent link: https://www.econbiz.de/10011756797
Saved in:
9
Strategic storytelling in the age of sustainability
Dessart, Laurence
;
Standaert, Willem
- In:
Business horizons
66
(
2023
)
3
,
pp. 371-385
Persistent link: https://www.econbiz.de/10014304275
Saved in:
10
How to lead your fellow rainmakers : collectively, dynamically : and very carefully
Empson, Laura
- In:
Harvard business review : HBR
97
(
2019
)
2
,
pp. 114-123
Persistent link: https://www.econbiz.de/10011980538
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