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~isPartOf:"Business horizons"
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"International journal of retail and distribution management"
~subject:"Internet marketing"
~subject:"Relationship marketing"
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Search: subject_exact:"Virtuelle Umgebung"
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Internet marketing
Relationship marketing
Virtual reality
40
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16
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13
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Business horizons
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
International journal of retail and distribution management
Journal of retailing and consumer services
12
Journal of business research : JBR
10
Psychology & marketing
5
International journal of hospitality management
4
Premier reference source
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of service management
3
Marketing intelligence & planning
3
Tourism management : research, policies, practice
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
International journal of advertising : the review of marketing communications
2
International journal of contemporary hospitality management
2
International journal of electronic commerce : IJEC
2
International journal of internet marketing and advertising : IJIMA
2
Journal of customer behaviour
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of management information systems : JMIS
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Reihe: Marketing : MAR
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Technological forecasting & social change : an international journal
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The behavioral enterprise
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Virtual worlds and e-commerce : technologies and applications for building customer relationships
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Advances in business information systems and analytics (ABISA) Book Series
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African journal of science, technology, innovation and development : AJSTID
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Alles Marketing oder was? : Wie Marketing zentrale Unternehmenswerte im 21. Jahrhundert schafft!
1
Asia Pacific journal of marketing and logistics
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Asian journal of marketing : the official journal of the Marketing Institute of Singapore
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Australasian marketing journal
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Banking 2000 : Perspektiven und Projekte ; Hermann Meyer zu Selhausen zum 60. Geburtstag
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British journal of management
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Business Guides on the Go
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Contemporary issues in behavioral finance
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ECONIS (ZBW)
12
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1
Engaging the customer with augmented reality and employee services to enhance equity and loyalty
Butt, Asad
;
Ahmad, Hassan
;
Ali, Fayaz
;
Muzaffar, Asif
; …
- In:
International journal of retail and distribution management
51
(
2023
)
5
,
pp. 629-652
Persistent link: https://www.econbiz.de/10014281091
Saved in:
2
Do virtual goods entice more online donations? : perspectives of mental imagery and project appeal
Zheng, Chundong
;
Cao, Yanan
;
Wu, Yi
;
Yu, Jie
- In:
Information & management : the internat. journal of …
60
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014303333
Saved in:
3
Augmented reality in retail : a systematic review of research foci and future research agenda
Chen, Ruofei
;
Perry, Patsy
;
Boardman, Rosy
;
McCormick, Helen
- In:
International journal of retail and distribution management
50
(
2022
)
4
,
pp. 498-518
Persistent link: https://www.econbiz.de/10013398045
Saved in:
4
Augmented reality in online retailing : a systematic review and research agenda
Kumar, Harish
- In:
International journal of retail and distribution management
50
(
2022
)
4
,
pp. 537-559
Persistent link: https://www.econbiz.de/10013398065
Saved in:
5
Augmented reality's perceived immersion effect on the customer shopping process : decision-making quality and privacy concerns
Sengupta, Aniket
;
Cao, Lanlan
- In:
International journal of retail and distribution management
50
(
2022
)
8/9
,
pp. 1039-1061
Persistent link: https://www.econbiz.de/10013398151
Saved in:
6
Exploring the role of augmented reality in online impulse behaviour
Kumar, Harish
;
Srivastava, Ritu
- In:
International journal of retail and distribution management
50
(
2022
)
10
,
pp. 1281-1301
Persistent link: https://www.econbiz.de/10013407345
Saved in:
7
False idols : unpacking the opportunities and challenges of falsity in the context of virtual influencers
Sands, Sean
;
Ferraro, Carla
;
Demsar, Vlad
;
Chandler, Garreth
- In:
Business horizons
65
(
2022
)
6
,
pp. 777-788
Persistent link: https://www.econbiz.de/10013438550
Saved in:
8
Catch them all : impacts of location-based augmented reality mobile applications on local businesses
Zhang, Yuan
;
Zhang, Jie Jennifer
- In:
Information & management : the internat. journal of …
58
(
2021
)
8
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013192041
Saved in:
9
Flatlined : combatting the death of retail stores
Berman, Barry
- In:
Business horizons
62
(
2019
)
1
,
pp. 75-82
Persistent link: https://www.econbiz.de/10011995667
Saved in:
10
Effects of review spam in a firm-initiated virtual brand community : evidence from smartphone customers
Feng, Nan
;
Su, Zhenjing
;
Li, Dahui
;
Zheng, Chundong
; …
- In:
Information & management : the internat. journal of …
55
(
2018
)
8
,
pp. 1061-1070
Persistent link: https://www.econbiz.de/10011947025
Saved in:
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