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~isPartOf:"Business horizons"
~isPartOf:"International journal of hospitality management"
~subject:"Mobile communications"
~subject:"Pricing strategy"
~subject:"United States"
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Mobile communications
Pricing strategy
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Kundenbindungsprogramm
18
Loyalty program
18
Beziehungsmarketing
14
Relationship marketing
14
Consumer behaviour
11
Konsumentenverhalten
11
Customer satisfaction
7
Hotel industry
7
Hotellerie
7
Kundenzufriedenheit
7
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Loyalty reward programs
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USA
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Berman, Barry
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Choi, Sunmee
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Kim, Sooyun
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Business horizons
International journal of hospitality management
Journal of retailing and consumer services
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Information systems research : ISR
4
Journal of revenue and pricing management
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Working paper / National Bureau of Economic Research, Inc.
4
Journal of marketing
3
Journal of retailing
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NBER working paper series
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Discussion papers / Stanford Institute for Economic Policy Research
2
European journal of marketing : EJM
2
European journal of operational research : EJOR
2
Handbook of research on mobile marketing management
2
International journal of retail & distribution management
2
Journal of business research : JBR
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of financial services marketing : JFSM
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing research : JMR
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Marketing science
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NBER Working Paper
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The journal of industrial economics
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American business law journal : the official publication of the American Business Law Association
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American economic journal : a journal of the American Economic Association
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Asia Pacific journal of marketing and logistics
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Discussion paper series
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E-business technology and strategy : international conference, CETS 2010, Ottawa, Canada, September 29 - 30, 2010 ; proceedings
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Economic perspectives
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Electronic markets : the international journal on networked business
1
Global journal of business management : GJBM
1
Health marketing quarterly
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information economics and policy : IEP
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of Indian culture and business management : IJICBM
1
International journal of business innovation and research
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Planning and implementing effective mobile marketing programs
Berman, Barry
- In:
Business horizons
59
(
2016
)
4
,
pp. 431-439
Persistent link: https://www.econbiz.de/10011514833
Saved in:
2
The impact of tier level on attitudinal and behavioral loyalty of hotel reward program members
Tanford, Sarah
- In:
International journal of hospitality management
34
(
2013
),
pp. 285-294
Persistent link: https://www.econbiz.de/10009767500
Saved in:
3
Effects of a reward program on inducing desirable customer behaviors : the role of purchase purpose, reward-type and reward redemption timing
Choi, Sunmee
;
Kim, Sooyun
- In:
International journal of hospitality management
32
(
2013
),
pp. 237-244
Persistent link: https://www.econbiz.de/10009718395
Saved in:
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