The impact of tier level on attitudinal and behavioral loyalty of hotel reward program members
Year of publication: |
2013
|
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Authors: | Tanford, Sarah |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 34.2013, p. 285-294
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Subject: | Hotellerie | Hotel industry | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Wechselverhalten | Switching behaviour | USA | United States |
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