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~isPartOf:"Business horizons"
~isPartOf:"International journal of retail and distribution management"
~subject:"Internet marketing"
~subject:"Online retailing"
~subject:"Relationship marketing"
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Search: subject_exact:"Virtuelle Umgebung"
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Virtuelle Realität
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Business horizons
International journal of retail and distribution management
Journal of retailing and consumer services
22
Journal of business research : JBR
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Psychology & marketing
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of internet marketing and advertising : IJIMA
5
Electronic commerce research
4
International journal of hospitality management
4
Journal of management information systems : JMIS
4
Premier reference source
4
Virtual worlds and e-commerce : technologies and applications for building customer relationships
4
International journal of electronic commerce : IJEC
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of consumer behaviour
3
Journal of electronic commerce research : JECR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of retailing
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Journal of service management
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Marketing intelligence & planning
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Technological forecasting & social change : an international journal
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The international review of retail, distribution and consumer research
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Tourism management : research, policies, practice
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Asia Pacific journal of marketing and logistics
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Cogent business & management
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of advertising : the review of marketing communications
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International journal of contemporary hospitality management
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Journal of customer behaviour
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Journal of fashion marketing and management
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Journal of marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing management : MM
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Reihe: Marketing : MAR
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ECONIS (ZBW)
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1
How the COVID-19 pandemic may accelerate millennials' adoption of augmented reality
Caboni, Federica
;
Pizzichini, Lucia
- In:
International journal of retail and distribution management
50
(
2022
)
13
,
pp. 95-115
Persistent link: https://www.econbiz.de/10013552645
Saved in:
2
Engaging the customer with augmented reality and employee services to enhance equity and loyalty
Butt, Asad
;
Ahmad, Hassan
;
Ali, Fayaz
;
Muzaffar, Asif
; …
- In:
International journal of retail and distribution management
51
(
2023
)
5
,
pp. 629-652
Persistent link: https://www.econbiz.de/10014281091
Saved in:
3
Augmented reality in retail : a systematic review of research foci and future research agenda
Chen, Ruofei
;
Perry, Patsy
;
Boardman, Rosy
;
McCormick, Helen
- In:
International journal of retail and distribution management
50
(
2022
)
4
,
pp. 498-518
Persistent link: https://www.econbiz.de/10013398045
Saved in:
4
Augmented reality in online retailing : a systematic review and research agenda
Kumar, Harish
- In:
International journal of retail and distribution management
50
(
2022
)
4
,
pp. 537-559
Persistent link: https://www.econbiz.de/10013398065
Saved in:
5
Consumers' intention to adopt virtual grocery shopping : do technological readiness and the optimisation of consumer learning matter?
Thomas-Francois, Kimberly
;
Somogyi, Simon
- In:
International journal of retail and distribution management
50
(
2022
)
5
,
pp. 638-657
Persistent link: https://www.econbiz.de/10013398091
Saved in:
6
Augmented reality's perceived immersion effect on the customer shopping process : decision-making quality and privacy concerns
Sengupta, Aniket
;
Cao, Lanlan
- In:
International journal of retail and distribution management
50
(
2022
)
8/9
,
pp. 1039-1061
Persistent link: https://www.econbiz.de/10013398151
Saved in:
7
Virtual shopping : segmenting consumer attitudes towards augmented reality as a shopping tool
Romano, Beatrice
;
Sands, Sean
;
Pallant, Jason Ian
- In:
International journal of retail and distribution management
50
(
2022
)
10
,
pp. 1221-1237
Persistent link: https://www.econbiz.de/10013407299
Saved in:
8
Exploring the role of augmented reality in online impulse behaviour
Kumar, Harish
;
Srivastava, Ritu
- In:
International journal of retail and distribution management
50
(
2022
)
10
,
pp. 1281-1301
Persistent link: https://www.econbiz.de/10013407345
Saved in:
9
False idols : unpacking the opportunities and challenges of falsity in the context of virtual influencers
Sands, Sean
;
Ferraro, Carla
;
Demsar, Vlad
;
Chandler, Garreth
- In:
Business horizons
65
(
2022
)
6
,
pp. 777-788
Persistent link: https://www.econbiz.de/10013438550
Saved in:
10
Flatlined : combatting the death of retail stores
Berman, Barry
- In:
Business horizons
62
(
2019
)
1
,
pp. 75-82
Persistent link: https://www.econbiz.de/10011995667
Saved in:
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