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~isPartOf:"International journal of retail and distribution management"
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Business horizons
International journal of retail and distribution management
Journal of business research : JBR
6
Journal of retailing and consumer services
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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International journal of advertising : the review of marketing communications
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International journal of hospitality management
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Journal of vacation marketing
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Tourism management : research, policies, practice
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Virtual worlds and e-commerce : technologies and applications for building customer relationships
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Young consumers : insight and ideas for responsible marketers
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Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Business Guides on the Go
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Contemporary issues in behavioral finance
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E-marketing ; Vol. 3
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Edition Rainer Hampp
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Emerging human and techno-human business management dynamics in a globalized environment
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European journal of marketing
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Hamburger Schriften zur Marketingforschung
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Handbook of research on effective advertising strategies in the social media age
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Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013
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Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
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International journal of consumer studies
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International journal of electronic commerce : IJEC
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International journal of electronic marketing and retailing : IJEMR
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International journal of internet marketing and advertising : IJIMA
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International journal of nonprofit & voluntary sector marketing
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International journal of quality & reliability management
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International journal of technology marketing : IJTMkt
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ECONIS (ZBW)
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1
Exploring the role of augmented reality in online impulse behaviour
Kumar, Harish
;
Srivastava, Ritu
- In:
International journal of retail and distribution management
50
(
2022
)
10
,
pp. 1281-1301
Persistent link: https://www.econbiz.de/10013407345
Saved in:
2
False idols : unpacking the opportunities and challenges of falsity in the context of virtual influencers
Sands, Sean
;
Ferraro, Carla
;
Demsar, Vlad
;
Chandler, Garreth
- In:
Business horizons
65
(
2022
)
6
,
pp. 777-788
Persistent link: https://www.econbiz.de/10013438550
Saved in:
3
Solving the crisis of immediacy : how digital technology can transform the customer experience
Parise, Salvatore
;
Guinan, Patricia J.
;
Kafka, Ron
- In:
Business horizons
59
(
2016
)
4
,
pp. 411-420
Persistent link: https://www.econbiz.de/10011514824
Saved in:
4
Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim
;
Smith, Andrew N.
- In:
Business horizons
59
(
2016
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
Saved in:
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